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Growth Strategy

Lessons From Netflix’s Success

Sayan Chatterjee

ArticleSpotlight   https://doi.org/10.1177/00081256251358910
Abstract
This article demonstrates how Netflix has dominated the streaming market by staying focused on the same profit logic from inception. One tactic that is unique to Netflix is being able to exploit factor market inefficiencies to source their inputs much more inexpensively than others. The principles described can be used by myriad businesses across many industries.
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Lessons From Netflix's Success

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