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 Spring 2026  Volume 68 • Issue 3

Scenario Planning

Our spring special issue features contributions on scenario planning, highlighting new research in real options theory, climate scenarios, senior leadership bias, and strategic decision-making

Table of Contents

Planning & Forecasting
Scenario planning is a dynamic, integrative approach for strengthening strategic decision-making, facilitating organizational learning, and enhancing management amidst uncertainty - without trying to predict the future.
In-Depth   06 May 2026 Thomas Chermack, Megan Crawford, Nardia Haigh, Shardul Phadnis, Rafael Ramírez, and Paul Schoemaker

Planning & Forecasting
Senior leadership can hold biases and assumptions that make it harder for their teams to engage in effective scenario planning. Navigating resistance from leadership can ensure that teams can still influence strategy over time.
In-Depth   30 Apr 2026 Steven Gonzalez and Loizos Heracleous

Planning & Forecasting
Intuitive logics is a prominent scenario planning method of strategic foresight that organizations use to plan in the context of uncertain future operating environments.
In-Depth   30 Apr 2026 Ashley Metz and Eugene Sadler-Smith

Planning & Forecasting
Scenario planning is a crucial tool for managing climate risk, but can be compromised by low-quality processes and inconsistencies in methods and data.
In-Depth   22 Jan 2026 Belinda Wade, Sarah MacInnes, Matthew J. Hornsey, Saphira Rekker, Andrew Griffiths

Planning & Forecasting
Merging scenario planning’s broad view of alternative futures with the analytical structure of option game models offers a powerful tool for strategic decision-making.
In-Depth   29 Apr 2026 Han T.J. Smit and Thras Moraitis


Brand Management
Short-termism has resurfaced, fueled by big data, analytics, and AI - but pursuing “sales now” can undermine brand equity.
Spotlight   16 Apr 2026 David Aaker

Brand Management
This unlikely brand partnership highlights several key elements of any successful collaboration - each brand contributes something unique while still remaining distinct, providing lasting value to both consumer bases.
Spotlight   19 May 2026 Andrés Gvirtz and Giana M. Eckhardt

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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