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strategy

Shifting Gears: How China is Outpacing the Global Automotive Competition

Manufacturers in Japan, Germany, and the United States face increasing pressure.

Annika Steiber et al.  
marketing

Customer Buying Hierarchy: Simple Criteria for Deep Market Insight

Every customer uses four criteria in purchasing. These criteria signal near a...

Donald Potter  
technology

AI Initiatives Don’t Fail - Organizations Do: Why Companies Need AI Experimentation Sandboxes and Pathways

Consider improving the organizational setup.

Tobias Straube et al.  
technology

AI Governance Maturity Matrix: A Roadmap for Smarter Boards

We introduce the AI Governance Maturity Matrix as a tool to assess and benchm...

Pitabas Mohanty et al.  
technology

Reimagining Service Contracts Using Predictive Technology in Business to Business (B2B) Domains

Predictive technology can be utilized effectively to generate supplementary r...

Amit Joshi  
ethics

Artificial Integrity Over Intelligence Is The New AI Frontier

The Only Code That Matters Is Integrity—Not Intelligence.

Hamilton Mann  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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