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innovation

The Next Social Revolution: Unlocking the Value of Decentralized Networks

Centralized vs Decentralized Social Networks

Anchit Jain  
marketing

Is User-Generated Content (UGC) a double edged sword for Marketers?

How can Marketers better leverage User generated content

Rajeshwari Krishnamurthy et al.  
marketing

Unlocking the Persuasive Power of Numbers

How numerical presentation shapes consumer behavior and marketing strategy

Jorge Pena Marin et al.  
leadership

Why physical distance may work for Brian Niccol: A view from a behavioral strategy perspective

New Starbuck's CEO decision to work remotely challenges assumptions associate...

Massimo Garbuio  
technology

An Innovation Matrix: Deep Tech Projects, Uncertainties, and Entrepreneurial Strategies

Crafting strategies for deep tech innovation success.

Francis D. Kim et al.  
technology

How AI Can Make Us More Human, Not Less

We can create a future where AI and humans synergize rather than merely coexist.

Vijay Govindarajan et al.  
sustainability

The Challenge of Finding the Sustainable Path: It's time for businesses to level up with their category through Earth Sharing

Businesses must come together as a category collective.

Craig Hirst et al.  
strategy

Deeper, Broader, Simpler: Lessons from the Olympic AI Agenda in Creating Your AI Policy

Examining the AI Agenda of the International Olympic Committee (IOC).

Amit Joshi et al.  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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