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strategy

Generative AI Can Transform Mental Health: A Roadmap for Emerging Companies

Unlocking the Future of Mental Health using Generative AI

Ajay Kumar et al.  
marketing

Redefining Marketing in the Era of Data

Marketing has evolved from intuition-based strategies to data-driven approaches.

Rae Yule Kim  
strategy

Sales AI: Unlocking Growth by Balancing Human-Led Relationships and AI Effectiveness

Applying AI in sales can uncover new opportunities

Anita Anbu et al.  
leadership

The Co-CEO Model: Addressing the Needs of Dynamic Business Landscape

Co-CEO model works only in specific contexts, but can be value creating.

Anup Srivastava et al.  
strategy

Purpose-driven Transformation: A Roadmap for Leaders to Enhance Social Impact and Business Performance

Empowering leaders with a strategic roadmap to integrate purpose, drive impac...

Christopher P. Blocker et al.  
strategy

Why IT Matters: The Art of Successful Carve-Outs

Navigating complexity, speed and cost to unlock new growth opportunities.

Rajive Wickramasinghe et al.  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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