Issues > Winter 1975

Volume 18
Issue 2

Table of Contents

Transactions in Management

The Effect of the Size of Firms on Managerial Attitudes

New York City: A Portrait in Marketing Mania

Managing Strategic Surprise by Response to Weak Signals

Getting More Information from Customer Surveys

Business Payoffs Abroad: Rhetoric and Reality

BOOK REVIEW: Doing Business with the Future--Profits and Prophecy

A Strategic Posture Toward Corporate Social Responsibility

A Responsible Economic Package

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