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Issues Fall 1981

Volume 24
Issue 1

Table of Contents

What Product Benefits To Offer to Whom: An Application of Conjoint Segmentation
article 01 Nov 1981 | Saul Sands, Kenneth Warwick

Utility Depreciation: An Inequity
article 01 Nov 1981 | John Homan

Strategic Portfolio Management in the Multibusiness Firm
article 01 Nov 1981 | Richard Bettis, William Hall

Social Character and the New Automobile Industry
article 01 Nov 1981 | Kevin McCrohan, Jay Finkelman

Sales Force Management: Integrating Research Advances
article 01 Nov 1981 | Adrian Ryans, Charles Weinberg

Marketing Dilemma: Change in the Eighties
article 01 Nov 1981 | Joseph Mason, Alan Resnik, Harold Sand

Inside a Soviet Management Institute
article 01 Nov 1981 | Sheila Puffer

Decertification: Is the Current Trend a Threat to Collective Bargaining?
article 01 Nov 1981 | William Fulmer

An Executive-Level Perspective on the Strategic Management Process
article 01 Nov 1981 | John Pearce

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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