Issues > Spring 1999

Volume 41
Issue 3

Table of Contents

Transforming an Organization: Using Models to Foster a Strategic Conversation
article 01 May 1999 | Julie Chesley, Mike Wenger

Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies
article 01 May 1999 | Kevin Keller

Developing a Knowledge Strategy
article 01 May 1999 | Michael Zack

Consistent Human Resource Practices
article 01 May 1999 | David Kreps, James Baron

Competition, Strategy, and Business Performance
article 01 May 1999 | Anita McGahan

Central Dilemmas of Managing Innovation in Large Firms
article 01 May 1999 | Anurag Sharma

Building a Company on Internet Time: Lessons from Netscape
article 01 May 1999 | David Yoffie, Michael Cusumano

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