Issues > Spring 2003

Volume 45
Issue 3

Table of Contents

Unleashing the Power of Yield Management in the Internet Era: Opportunities and Challenges
article 01 May 2003 | Howard Marmorstein, Jeanne Rossomme, Dan Sarel

The Role of Differentiation in Markets Driven by Advertising
article 01 May 2003 | David Soberman

The Power of Activism: Assessing the Impact of NGOs on Global Business
article 01 May 2003 | Debora Spar, Lane La Mure

The Logic of Open Innovation: Managing Intellectual Property
article 01 May 2003 | Henry Chesbrough

The Growing Strategic Importance of End-of-Life Product Management
article 01 May 2003 | Michael Toffel

Technological Leapfrogging: Lessons from the U.S. Video Game Console Industry
article 01 May 2003 | Melissa Schilling

Knowledge-Sharing Hostility in Russian Firms
article 01 May 2003 | Snejina Michailova, Kenneth Husted

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