Issues > Spring 2003

Volume 45
Issue 3


Table of Contents


Unleashing the Power of Yield Management in the Internet Era: Opportunities and Challenges

The Role of Differentiation in Markets Driven by Advertising

The Power of Activism: Assessing the Impact of NGOs on Global Business

The Logic of Open Innovation: Managing Intellectual Property

The Growing Strategic Importance of End-of-Life Product Management


Knowledge-Sharing Hostility in Russian Firms


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