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Issues Summer 2005

Volume 47
Issue 4

Table of Contents

Transferring 'Marketing Knowledge' to the Nonprofit Sector
article 01 Aug 2005 | Alan Andreasen, Ronald Goodstein, Joan Wilson

Principles for User Design of Customized Products
article 01 Aug 2005 | Taylor Randall, Christian Terwiesch, Karl Ulrich

Modular Strategies: B2B Technology and Architectural Knowledge
article 01 Aug 2005 | Timothy Devinney, Pierre Richard

Managing Formation Processes in R&D Consortia
article 01 Aug 2005 | Peter Smith Ring, Yves Doz, Paul Olk

Learning Through Alliances: General Motors and NUMMI
article 01 Aug 2005 | Andrew Inkpen

Is There a Market for Virtue? The Business Case for Corporate Social Responsibility
article 01 Aug 2005 | David Vogel

De-Marketing Obesity
article 01 Aug 2005 | Brian Wansink

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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