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Issues Summer 2007

Volume 49
Issue 4

Table of Contents

The Public’s Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management
article 01 Aug 2007 | Herrington Bryce

The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty
article 01 Aug 2007 | Aneel Karnani

The Drivers of Technology Licensing: An Industry Comparison
article 01 Aug 2007 | Ulrich Lichtenthaler

Services Supply Management: The Next Frontier for Improved Organizational Performance
article 01 Aug 2007 | Lisa Ellram, Wendy Tate, Corey Billington

Misunderstanding the Nature of Company Performance: The Halo Effect and Other Business Delusions
article 01 Aug 2007 | Philip Rosenzweig

Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue
article 01 Aug 2007 | Ida Berger, Peggy Cunningham, Minette Drumwright

Dynamic Capabilities at IBM: Driving Strategy into Action
article 01 Aug 2007 | Michael Tushman, Charles O’Reilly, J. Harreld

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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