Issues > Winter 1965

Volume 8
Issue 2

Table of Contents

Visual Design and the Marketing Manager

Two Kinds of Profit

The One Foot Shelf--Insurance

Government-Industry Planning Interrelationships

Evaluating Risky Capital Investments

Dual Distribution and Its Impact on Marketing Organization

Determining the Export Potential

Arbitrability and the Supervisor's Role

Appraisals: Personality, Performance, and Persons

A Graphic Framework for Growth Stock Selection

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California Management Review

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