Issues Winter 1965

Volume 8
Issue 2


Table of Contents


Visual Design and the Marketing Manager

Two Kinds of Profit

The One Foot Shelf--Insurance


Government-Industry Planning Interrelationships

Evaluating Risky Capital Investments

Dual Distribution and Its Impact on Marketing Organization

Determining the Export Potential

Arbitrability and the Supervisor's Role

Appraisals: Personality, Performance, and Persons

A Graphic Framework for Growth Stock Selection

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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