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Analytics in the Gaming Industry: A Big Data Utopia

A powerful application of big data lies in the gaming industry, where game logs accumulate massive streams of data.

Jocelyn Shieh  

Using Mobile Analytics to Better Understand Your Business

The accessibility of analytics platforms on mobile devices has enabled businesses to gain greater insights into their...

Jocelyn Shieh  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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