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metaverse

Metaverse in Motion: Myth or Momentum?

Interest in the Metaverse has once again waned. Is there potential for it to ...

frontier Andreas Kaplan et al. 03 Sep 2024

metaverse

Factors to Consider While Choosing to Advertise Through the Metaverse

Marketers are still not sure about when exactly to use the medium for their b...

frontier Rajeshwari Krishnamurthy et al. 03 Sep 2024

metaverse

To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?

Virtual worlds have experienced two major media hypes in their short lifetime...

Article Video 01 Aug 2024

metaverse

The Metaverse Flywheel: Creating Value across Physical and Virtual Worlds

This study presents a metaverse flywheel model providing insights into how th...

Article Video 01 Aug 2024

metaverse

The Diffusion of the Metaverse: How YouTube Influencers Shape Mass Adoption

This article describes the opinions of users who influence the metaverse’s ma...

Article Video 01 Aug 2024

metaverse

Metaverse Management as Urban Planning: Lessons from Paradise (Nevada)

This article presents an analogy between the metaverse and the Las Vegas Stri...

Article Video 01 Aug 2024

metaverse

Exploring the Potential of Virtual Immersive Workspaces: Benefits, Limitations, and Implications

This article examines the phenomenon of virtual immersive workspaces and thei...

Article Video 01 Aug 2024

metaverse

Exploring the Metaverse from a Legacy Company Perspective: A Capabilities-Based View

This article examines how and why legacy companies explore the metaverse — a ...

Article Video 01 Aug 2024

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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