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Discover the latest in management thinking
Blockchain
Blockchain offers solutions to long-standing inefficiencies in traditional energy systems.

Digital Marketing
Companies need to create better digital business ecosystems to gain operational excellence and competitive advantage.

Artificial Intelligence
Consumers prefer AI for search and human experts for experience.

Business Ethics
Exploring the legal challenges and strategies businesses face in navigating AI governance and compliance.

Artificial Intelligence
Some companies inflate their AI capabilities to appear more advanced than they really are.

Circular Economy
Energy consumption remains a critical cost center for industrial companies

Marketing Strategy
Investing in copycat companies can be a strategic move for investors, as these firms often lead to their own success.

Teams & Collaboration
Centralized vs Decentralized Social Networks

Marketing Strategy
How can Marketers better leverage User generated content

Marketing Strategy
Numerical presentation shapes consumer behavior and marketing strategy.

Leadership
New Starbuck's CEO decision to work remotely challenges assumptions associated with effective leadership.

Technology Strategy
Crafting strategies for deep tech innovation success.

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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