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A Garage and an Idea: What More Does an Entrepreneur Need?
Audia, Pino G., and Christopher I. Rider
48/1 (Fall 2005): 6-28.

Consuming Technology: Why Marketers Sometimes Get it Wrong
Berthon, Pierre , James Mac Hulbert, and Leyland F. Pitt
48/1 (Fall 2005): 110-128.

How to Delight Your Customers
Berman, Barry
48/1 (Fall 2005): 129-151.

Stanford and Silicon Valley: Lessons on Becoming a High-Tech Region
Adams, Stephen B.
48/1 (Fall 2005): 29-51.

The Well-Timed Strategy: Managing the Business Cycle
Navarro, Peter
48/1 (Fall 2005): 71-91.

Three Decades of Scenario Planning in Shell
Cornelius, Peter , Alexander Van de Putte, and Mattia Romani
48/1 (Fall 2005): 92-109.

Unlocking Sustained Business Value from IT Investments
Peppard, Joe , and John Ward
48/1 (Fall 2005): 52-70.

California Management Review