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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Building a Brand: The Saturn Story
Aaker, David A.
36/2 (Winter 1994): 114-133.
Choosing the Right Change Path
Strebel, Paul
36/2 (Winter 1994): 29-51.
Competitive Advantage Through People
Pfeffer, Jeffrey
36/2 (Winter 1994): 9-28. *
Crisis Management and Environmentalism: A Natural Fit
Mitroff, Ian I.
36/2 (Winter 1994): 101-113.
Options Thinking and Platform Investment: Investing in Opportunity
Kogut, Bruce , and Nalin Kulatilaka
36/2 (Winter 1994): 52-71.
The Management of Manufacturing Flexibility
Upton, David M.
36/2 (Winter 1994): 72-89.
Towards the Sustainable Corporation: Win Win Win Business Strategies for Sustainable Development
Elkington, John
36/2 (Winter 1994): 90-100.
* This article is copyright protected and not available for purchase.