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Building a Brand: The Saturn Story
Aaker, David A.
36/2 (Winter 1994): 114-133.
 
Choosing the Right Change Path
Strebel, Paul
36/2 (Winter 1994): 29-51.
 
Competitive Advantage Through People
Pfeffer, Jeffrey
36/2 (Winter 1994): 9-28. *
 
Crisis Management and Environmentalism: A Natural Fit
Mitroff, Ian I.
36/2 (Winter 1994): 101-113.
 
Options Thinking and Platform Investment: Investing in Opportunity
Kogut, Bruce , and Nalin Kulatilaka
36/2 (Winter 1994): 52-71.
 
The Management of Manufacturing Flexibility
Upton, David M.
36/2 (Winter 1994): 72-89.
 
Towards the Sustainable Corporation: Win Win Win Business Strategies for Sustainable Development
Elkington, John
36/2 (Winter 1994): 90-100.

 
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