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Marketing Strategy

BOOK REVIEW: The Marketing Mode: Pathways to Corporate Growth

Lee Preston

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Abstract
Reviews the book "The Marketing Mode: Pathways to Corporate Growth," by Theodore Levitt.
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Spring 1970

Volume 12
Issue 3


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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