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Brand Management
Brand Management
Applying F1’s engineering-brand matrix to accelerate competitive advantage.
Insight G. Tomas M. Hult et al.  
Sustainability
Five strategic levers that mid- and senior-level managers can utilize...
Insight Suhail Mohammad Ghouse    
Customer Relationships
Every customer uses four criteria in purchasing. These criteria signal...
Insight Donald Potter    
Marketing Strategy
Marketing has evolved from intuition-based strategies to data-driven approaches.
Insight Rae Yule Kim    



The Co-CEO Model: Addressing the Needs of Dynamic Business Landscape
Insight Business Models   06 May 2025 Anup Srivastava and Sriniwas Mahapatro
Timeless Aesthetics: How Symmetry Enhances Sustainable Consumption in Luxury Fashion
Insight Brand Management   18 Mar 2025 Alba D’Aniello, Matteo De Angelis, Cesare Amatulli, and Rumen Pozharliev
Aligning Business Strategy with Nature: The Role of Taskforce on Nature-Related Financial Disclosures (TNFD)
Insight Risk Management   10 Mar 2025 Emil Jakobs
When Should Incumbent Consumer Goods Producers Ally with Digital Platforms?
In-Depth Digital Platforms   01 Feb 2025 Charles Baden-Fuller, John Blair, and David Teece
Leveraging Livestreaming to Enrich Influencer Marketing
In-Depth Digital Marketing   01 Feb 2025 Oliver Buckley, Rachel Ashman, and Michael Haenlein
Master Gender Identity in Consumer Behavior: Boost Your Marketing Connection
Insight Marketing Strategy   30 Jan 2025 Jorge Pena Marin, Micayla Downey, Ayalla Ruvio, and G. Tomas M. Hult
Is User-Generated Content (UGC) a double edged sword for Marketers?
Insight Marketing Strategy   13 Nov 2024 Rajeshwari Krishnamurthy and Rohit Kumar Mukherjee
Unlocking the Persuasive Power of Numbers
Insight Marketing Strategy   12 Nov 2024 Jorge Pena Marin, Ellen Lahn, and G. Tomas M. Hult
Cultivate a Reservoir of Customer Goodwill
Insight Marketing Strategy   14 Oct 2024 G. Tomas M. Hult
Factors to Consider While Choosing to Advertise Through the Metaverse
Insight Brand Management   03 Sep 2024 Rajeshwari Krishnamurthy and Rushikesh Borse
Why Does BYD Struggle to Penetrate Western Markets?
Insight Global Supply Chains   06 May 2024 Mokter Hossain
Stop Saying “We Live in VUCA Times”
Insight Marketing Strategy   28 Nov 2023 Alessandro Lanteri
The Era of ‘Open Brands’
Insight Open Innovation   25 Sep 2023 Estevan Vilar
Disrupting the Plate: Cultured Meat Technology
Insight Brand Management   31 Jul 2023 Seher Yuksel and Jakki J. Mohr
AI and Technological Sophistication in Luxury Companies
Insight Brand Management   11 Jul 2023 J. Mark Munoz
Design Thinking for Organizational Innovation at PepsiCo
In-Depth Organizational Design   01 May 2023 Stefano Magistretti, Claudio Dell’Era, Cabirio Cautela, and Josip Kotlar
Sweden Is Top In Pop – Five Business Takeaways
Insight Marketing Strategy   10 Apr 2023 G. Tomas M. Hult and Daniel T. Hult
Myths and Realities of the Metaverse
Insight Open Innovation   04 Apr 2023 Jérôme Barthélemy and Jan Ondrus
How Best to Use a Company’s Resources
Insight Global Supply Chains   26 Feb 2023 Konstantinos Bozos, Vicky Bamiatzi, and G. Tomas M. Hult
Transforming Your Brand Using the Metaverse: Eight Strategic Elements to Plan For
Insight Brand Management   18 Dec 2022 Rajeshwari Krishnamurthy, Vaibhav Chawla, Ashok Venkatramani, and Gayathri Jayan
The Transformation of Hyundai Motor Company to a “Big Three” (American) Automobile Company
Insight Brand Management   21 Nov 2022 David J. Teece
Optimizing Customer Involvement: How Close Should You Be to Your Customers?
In-Depth Marketing Strategy   01 Nov 2022 Scott E. Sampson and Richard B. Chase
Achieving a Competitive Advantage Through Readily Available Practices
Insight Marketing Strategy   25 Oct 2022 Jérôme Barthélemy
Why the Future Belongs to Empathetic Technologists
Insight Marketing Strategy   18 Jul 2022 Carsten Lund Pedersen
Knowledge-Powered Strategy
Insight Marketing Strategy   27 Jun 2022 Mostafa Sayyadi and Michael Provitera
How to Compete When Industries Digitize and Collide: An Ecosystem Development Framework
In-Depth Business Models   01 May 2022 Michael G. Jacobides
“Controlled Escalation”: A Spiral Model of Continuous Change in Platform Competition
Insight Digital Platforms   19 Apr 2022 Feng Li
Resilience Decoded: The Role of Firms, Global Value Chains, and the State in COVID-19 Medical Supplies
In-Depth Product Development   14 Feb 2022 Gary Gereffi, Pavida Pananond, and Torben Pedersen
Adapting To Global Demographic Deficits in Disproportionately Old Nations
Insight Growth Strategy   13 Dec 2021 Alfred A. Marcus and Mazhar Islam
Incentivizing Environmental Improvements in Supply Chains through Data-Driven Governance
In-Depth Supply Chain Management   10 Nov 2021 Dara O’Rourke and Niklas Lollo
Choose Your Enemies Well: Mapping, Managing, and Leveraging Rivalry
In-Depth Alliances & Mergers   10 Nov 2021 Elisa Operti, Stoyan V. Sgourev, and Shemuel Y. Lampronti
LA-Más: Can Co-Leadership Improve Outcomes for Organizations and the Communities they Serve?
Case Study Diversity, Equity, & Inclusion   01 Oct 2021 Berkeley Haas Case Series
Building Marketing Capabilities on Real-time Customer Conversations for Revenue and Growth
Insight Marketing Strategy   24 Jun 2021 Jifeng Mu
Acquisitions of Startups by Incumbents: The 3 Cs of Co-Specialization from Startup Inception to Post-Merger Integration
In-Depth Entrepreneurship   20 May 2021 Nir N. Brueller and Laurence Capron
Goodbaby: How a Chinese Underdog Became a World Leader Through Open Innovation
Case Study Product Development   01 May 2021 Berkeley Haas Case Series
Brand Owners, Be Careful to Manage Your Brand's E-Commerce Presence
Insight Digital Marketing   25 Apr 2021 Jifeng Mu
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
In-Depth Marketing Strategy   20 Oct 2020 Michael Haenlein, Ertan Anadol, Tyler Farnsworth, Harry Hugo, Jess Hunichen, and Diana Welte
Who should care about the Facebook ad boycott?
Insight Advertising   31 Jul 2020 Vasilis Theoharakis, Nikos Mylonopoulos, and Pavlos Vlachos
Waste not, want not: Eliminating Patagonia's Pre- and Post-Consumer Textile Waste
Case Study Sustainability   01 May 2020 Berkeley Haas Case Series
Regaining R&D Leadership: The Role of Design Thinking and Creative Forbearance
In-Depth Technology Strategy   20 Feb 2020 Melissa M. Appleyard, Albrecht H. Enders, and Herb Velazquez
A Ghost Workers’ Bill of Rights: How to Establish a Fair and Safe Gig Work Platform
Insight Quality Management   07 Jan 2020 Julian Friedland, David Balkin, and Ramiro Montealegre
What American Factory Says about Productivity, Management, and Culture
Insight Leadership   10 Dec 2019 Ram Shivakumar
Becoming Fashion Forward: Making Circular Fashion a Reality
Insight Global Supply Chains   03 Nov 2019 Claire Chang
General Mills: Driving Food Systems Change through Regenerative Agriculture
Case Study Brand Management   01 Nov 2019 Berkeley Haas Case Series
Cooks First or Rules First? Josephine.com's Regulatory Struggles in the Shared Economy
Case Study Entrepreneurship   01 Aug 2019 Berkeley Haas Case Series
Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
In-Depth Marketing Strategy   01 Aug 2019 V. Kumar, Bharath Rajan, Rajkumar Venkatesan, Jim Lecinski
Amazon: Convenience at a Cost
Insight Social Media   10 Apr 2019 Priscila Aoki
Patagonia: Closing the Loop on Packaging Pollution
Case Study Global Supply Chains   01 Apr 2019 Berkeley Haas Case Series
The Berkeley-Haas School of Business: Codifying, Embedding, and Sustaining Culture
Case Study Business Ethics   01 Apr 2019 Berkeley Haas Case Series
Amyris, Inc: Make good. No compromise.
Case Study Brand Management   01 Apr 2019 Berkeley Haas Case Series
Simple Rules for a Network Efficiency Business Model: The Case of vizio
In-Depth Business Models   01 Feb 2019 Sayan Chatterjee, Kurt Matzler
How Managers Perceive Real-Time Management: Thinking Fast & Flow
In-Depth Change Management   01 Feb 2019 Pernille Ryden, Omar El Sawy
Configuring the Last-Mile in Business-to-Consumer E-Retailing
In-Depth Global Supply Chains   01 Feb 2019 Stanley Lim, Matthias Winkenbach
Management Innovation Made in China: Haier’s Rendanheyi
In-Depth Brand Management   01 Nov 2018 Jedrzej Frynas, Michael Mol, Kamel Mellahi
BAYCAT: How a New Hybrid Nonprofit Model is Creating Sustainability and Driving Social Change
Case Study Business Models   01 Oct 2018 Berkeley Haas Case Series
Responding to a Potentially Disruptive Technology: How Big Pharma Embraced Biotechnology
In-Depth Technology Strategy   01 Aug 2018 Julian Birkinshaw, Ivanka Visnjic, Simon Best
Eyeo's Adblock Plus: Consumer Movement or Advertising Toll Booth?
Case Study Advertising   01 Apr 2018 Berkeley Haas Case Series
Returning Customers: The Hidden Strategic Opportunity of Returns Management
In-Depth Supply Chain Management   01 Feb 2018 Felix Röllecke, Arnd Huchzermeier, David Schröder
Patagonia: Driving Sustainable Innovation by Embracing Tensions
In-Depth Sustainability   01 Nov 2017 Dara O'Rourke, Robert Strand
Language as a Window into Culture
In-Depth Culture   01 Nov 2017 Sameer Srivastava, Amir Goldberg
Haas Research on Leadership: An Introduction
In-Depth Quality Management   01 Nov 2017 David Vogel
Value Propositions for Disruptive Technologies: Reconfiguration Tactics in the Case of Electric Vehicles
In-Depth Marketing Strategy   01 Aug 2017 Jonatan Pinkse, Rene Bohnsack
Neuromarketing: Inside the Mind of the Consumer
In-Depth Customer Relationships   01 Aug 2017 Ming Hsu
In Pursuit of Product Modularity: Impediments and Stimulants
In-Depth Product Development   01 Aug 2017 Bardia Kamrad, Glen Schmidt, Sezer Ulku
Entering Conscious Consumer Markets: Toward a New Generation of Sustainability Strategies
In-Depth Marketing Strategy   01 Aug 2017 Boyd Cohen, Pablo Munoz
You've Got Mail: Integrating the USPS into the Circular Economy
Insight Global Supply Chains   17 Feb 2017 Mark Esposito
WalMart's Emergent Low-Cost Sustainable Product Strategy
In-Depth Global Supply Chains   01 Feb 2017 Andrew Spicer, David Hyatt
Seeding, Referral, and Recommendation: Creating Profitable Word-of-Mouth Programs
In-Depth Marketing Strategy   01 Feb 2017 Michael Haenlein, Barak Libai
A Better Way to Manage Customer Experience: Lessons from the Royal Bank of Scotland
In-Depth Customer Relationships   01 Feb 2017 Stan Maklan, Paolo Antonetti, Steve Whitty
Consumer Electronics Show (CES) Showcases Latest in Self-Driving Cars
Insight Digital Marketing   23 Jan 2017 Michael Eliot
Millennials and the Rising Demand for Corporate Social Responsibility
Insight Marketing Strategy   20 Jan 2017 Kelsey Chong
Rewarding Consumers for Recycling Packaging: Kimberly-Clark Seeks Shared Value
Case Study Digital Marketing   01 Jan 2017 Berkeley Haas Case Series
Governing the City: Unleashing Value from the Business Ecosystem
In-Depth Entrepreneurship   01 Nov 2016 Andrew Neely, Ivanka Visnjic, Nikola Visnjic, Carmelo Cennamo
The Key to Keeping Up: Dynamic Capabilities
Insight Technology Strategy   22 Aug 2016 Amanda Wong
Virgin America
Case Study Marketing Strategy   15 Jul 2016 Berkeley Haas Case Series
Levi Strauss & Co.: Driving Adoption of Green Chemistry
Case Study Global Supply Chains   15 Jul 2016 Berkeley Haas Case Series
What Are Your Signature Stories?
In-Depth Shareholder Engagement   01 May 2016 David Aaker, Jennifer Aaker
Revolution Foods: Expansion into the CPG Market
In-Depth Global Supply Chains   01 May 2016 Laura Tyson, Jennifer Walske
Open Business Models and Closed-Loop Value Chains: Redefining the Firm-Consumer Relationship
In-Depth Business Models   01 May 2016 Sebastian Kortmann, Frank Piller
The Campus Rep: How Companies Market on Campus
Insight Brand Management   17 Mar 2016 Jessie Qian
When Global Marketing Meets Beauty, Health, and Culture
Insight Cross-Cultural Issues   15 Jan 2016 Danielle Miguel
In the Spirit of Holiday Marketing: The Wants and Needs of American Consumers
Insight Marketing Strategy   22 Dec 2015 Danielle Miguel
The Three Faces of Bounded Reliability: Alfred Chandler and the Micro-Foundations of Management Theory
In-Depth Quality Management   01 Nov 2015 Liena Kano, Alain Verbeke
Fair Trade USA: Scaling for Impact
In-Depth Global Supply Chains   01 Nov 2015 Laura Tyson, Jennifer Walske
Arimark and Ethicality
Insight Business Ethics   15 Oct 2015 Lillian Dong
Maersk: The Value of Social Media
Insight Social Media   05 Oct 2015 Lillian Dong
Overcoming Barriers to Entry in an Established Industry: Tesla Motors
In-Depth Marketing Strategy   01 Aug 2015 Edward Stringham, Jennifer Miller, J.R. Clark
Consumer Markets for Remanufactured and Refurbished Products
In-Depth Brand Management   01 Aug 2015 Joseph Blackburn, V. Guide, James Abbey, Margaret Meloy
CGIP: Managing Consumer Generated Intellectual Property
In-Depth Brand Management   01 Aug 2015 Pierre Berthon, Leyland Pitt, Jan Kietzmann, Ian McCarthy
Back to the Roots Ventures (BTTR)
Case Study Brand Management   01 Jul 2015 Berkeley Haas Case Series
Revolution Foods: Expansion into the CPG Market
Case Study Marketing Strategy   01 Jul 2015 Berkeley Haas Case Series
Resilience at InterMune: A Journey Through the Valley of the Shadow of Death
Case Study Marketing Strategy   10 Jun 2015 Berkeley Haas Case Series
Fair Trade USA: Scaling for Impact
Case Study Global Supply Chains   10 Jun 2015 Berkeley Haas Case Series
Balancing Business and the Environment
Insight Brand Management   15 Apr 2015 California Management Review
Green Innovation Games: Value-Creation Strategies for Corporate Sustainability
In-Depth Sustainability   01 Nov 2014 Kristian Möller, Risto Rajala, Mika Westerlund, Tommi Lampikoski
A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage
In-Depth Marketing Strategy   01 Nov 2014 Lance Bettencourt, Robert Lusch, Stephen Vargo
J. C. Penney: Activist Investors and the Rise and Fall of Ron Johnson
Case Study Marketing Strategy   29 Jun 2014 Berkeley Haas Case Series
Maersk Line: B2B Social Media - "It's Communication, Not Marketing"
In-Depth Social Media   01 May 2014 Miklos Sarvary, Zsolt Katona
James Houghton and Signature Theatre
Case Study Talent Management   05 Apr 2014 Berkeley Haas Case Series
Napo Pharmaceuticals: Triple Bottom Line of People, Planet, and Profits (A)
Case Study Open Innovation   13 Mar 2014 Berkeley Haas Case Series
Thrive or Revive? The Kaiser Permanente 'Thrive' Marketing Programs
Case Study Marketing Strategy   09 Mar 2014 Berkeley Haas Case Series
Juhudi Kilimo: Designing Microfinance Staff Incentive Plans (A)
Case Study Growth Strategy   18 Feb 2014 Berkeley Haas Case Series
Annie's: Growing Organically
Case Study Brand Management   03 Feb 2014 Berkeley Haas Case Series
Retail Inventory: Managing the Canary in the Coal Mine
In-Depth Supply Chain Management   01 Feb 2014 Ananth Raman, Vishal Gaur, Saravanan Kesavan
Employee Contributions to Brand Equity
In-Depth Brand Management   01 Feb 2014 Betsy Gelb, Deva Rangarajan
Culture Change at Genentech: Accelerating Strategic and Financial Accomplishments
In-Depth Culture   01 Feb 2014 Jennifer Chatman
Contesting the Value of "Creating Shared Value"
In-Depth Business Ethics   01 Feb 2014 Andrew Crane, Guido Palazzo, Laura Spence, Dirk Matten
Steering Manufacturing Firms Towards Service Business Model Innovation
In-Depth Marketing Strategy   01 Nov 2013 Ivanka Visnjic, Bart Looy, Andy Neely
Genentech Immunology & Ophthalmology (GIO): Culture Change to Drive Business Results (A)
Case Study Marketing Strategy   14 Sep 2013 Berkeley Haas Case Series
Value Articulation: A Framework for the Strategic Management of Intellectual Property
In-Depth Brand Management   01 Aug 2013 James Conley, Peter Bican, Holger Ernst
Towards the (Strategic) Management of Intellectual Property: Retrospective and Prospective
In-Depth Brand Management   01 Aug 2013 David Teece, Abdulrahman Al-Aali
Strategic Management of Intellectual Property: An Integrated Approach
In-Depth Corporate Governance   01 Aug 2013 William Fisher III, Felix Oberholzer-Gee
Building Appropriation Advantage: An Introduction to the Special Issue on Intellectual Property Managemen
In-Depth Brand Management   01 Aug 2013 Alberto Di Minin, Dries Faems
Understanding the Performance Drivers of Conscious Firms
In-Depth Entrepreneurship   01 May 2013 Rajendra Sisodia
Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets
In-Depth Customer Relationships   01 May 2013 George Yip, Christoph Senn, Axel Thoma
Conscious Capitalism Firms: Do They Behave as Their Proponents Say?
In-Depth Corporate Governance   01 May 2013 Chong Wang
Building Brands Together: Emergence and Outcomes of Co-Creation
In-Depth Brand Management   01 May 2013 Majken Schultz, Nicholas Ind, Oriol Iglesias
Amici’s East Coast Pizzeria
In-Depth Entrepreneurship   01 May 2013 Victoria Chang, Naeem Zafar, Jack Fuchs
The Flattened Firm: Not as Advertised
In-Depth Marketing Strategy   01 Nov 2012 Julie Wulf
Sustainability: How Stakeholder Perceptions Differ from Corporate Reality
In-Depth Sustainability   01 Nov 2012 John Peloza, Mortiz Loock, James Cerruti, Michael Muyot
Alphabet Energy: Thermoelectrics and Market Entry
In-Depth Brand Management   01 Nov 2012 Beverly Alexander, Adam Boscoe, Mason Cabot, Philip Dawsey, Luc Emmanuel Barreau, Russell Griffith
A Fat Debate on Big Food? Unraveling Blogosphere Reactions
In-Depth Social Media   01 Nov 2012 Ans Kolk, Hsin-Hsuan Lee, Willemijn Van Dolen
Managing in Different Growth Contexts
In-Depth Growth Strategy   01 Aug 2012 Julia Prats, Marc Sosna, S. Ramakrishna Velamuri
Alphabet Energy
Case Study Brand Management   31 Jul 2012 Berkeley Haas Case Series
Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective
In-Depth Corporate Social Responsibility   01 May 2012 Christine Vallaster, Adam Lindgreen, François Maon
Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration
In-Depth Brand Management   01 May 2012 John Balmer
Building a Strong Corporate Ethical Identity: Key Findings from Suppliers
In-Depth Business Ethics   01 May 2012 Nicola Kleyn, Russell Abratt, Kerry Chipp, Michael Goldman
Win the Brand Relevance Battle and then Build Competitor Barriers
In-Depth Brand Management   01 Feb 2012 David Aaker
B2B Brand Architecture
In-Depth Brand Management   01 Feb 2012 Steve Muylle, Niraj Dawar, Deva Rangarajan
McDonald's 55 Cent Promotion
Case Study Marketing Strategy   01 Dec 2011 Berkeley Haas Case Series
The Drivers of Greenwashing
In-Depth Sustainability   01 Nov 2011 Magali Delmas, Vanessa Burbano
Innovation in Multi-Invention Contexts: Mapping Solutions to Technological and Intellectual Property Complexity
In-Depth Innovation   01 Aug 2011 David Teece, Deepak Somaya, Simon Wakeman
How to Foster and Sustain Engagement in Virtual Communities
In-Depth Shareholder Engagement   01 Aug 2011 Constance Porter, Naveen Donthu, William MacElroy, Donna Wydra
Veridicom: If You Build It, They Will Come
Case Study Brand Management   16 Jun 2011 Berkeley Haas Case Series
What Conscious Capitalism Really Is
In-Depth Brand Management   01 May 2011 John Mackey
What Are the Limits to Conscious Capitalism?
In-Depth Brand Management   01 May 2011 Michael Strong
Two and a Half Cheers for Conscious Capitalism
In-Depth Corporate Social Responsibility   01 May 2011 David Vogel, James O’Toole
Conscious Capitalism: A Better Way to Win
In-Depth Brand Management   01 May 2011 Rajendra Sisodia
Conscious Capitalism: A Better Road Map
In-Depth Brand Management   01 May 2011 Doug Rauch
Can We Find Another Half a Cheer?
In-Depth Corporate Governance   01 May 2011 Peter Thigpen
The Grand Misapprehension
In-Depth Corporate Governance   01 Feb 2011 Sandra Waddock, Pietra Rivoli
Managing Disputes with Nonmarket Stakeholders
In-Depth Shareholder Engagement   01 Nov 2010 Anne Lawrence
Challenges in Marketing Socially Useful Goods to the Poor
In-Depth Marketing Strategy   01 Aug 2010 Aneel Karnani, Bernard Garrette
Building Sustainable High-Growth Startup Companies: Management Systems as an Accelerator
In-Depth Entrepreneurship   01 May 2010 Antonio Davila, George Foster, Ning Jia
Ambient Communication: How to Engage Consumers in Urban Touch-Points
In-Depth Digital Marketing   01 May 2010 Rossella Gambetti
So what if remanufacturing cannibalizes my new product sales?
In-Depth Brand Management   01 Feb 2010 Luk Van Wassenhove, V. Guide, Atalay Atasu
Green Retailing and Its Success Factors
In-Depth Global Supply Chains   01 Feb 2010 Kee-hung Lai, T.C.E Cheng, Ailie Tang
Global Customer Management Programs: How To Make Them Really Work
In-Depth Global Supply Chains   01 Feb 2010 Noel Capon, Christoph Senn
Where’s the Fine Print? Advertising and the Mortgage Market Crisis
In-Depth Advertising   01 Nov 2009 Vanessa Perry, Carol Motley
From Volume to Value: Managing the Value-Add Reseller Channel at Cisco
In-Depth Marketing Strategy   01 Nov 2009 Kirthi Kalyanam, Surinder Brar
Automotive Quality Reputation: Hard to Achieve, Hard to Lose, Still Harder to Win Back
In-Depth Quality Management   01 Nov 2009 Robert Cole, Michael Flynn
Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
In-Depth Brand Management   01 Nov 2009 Pierre Berthon, Leyland Pitt, Michael Parent, Jean-Paul Berthon
Liberating Leadership: How the Initiative-Freeing Radical Organizational Form Has Been Successfully Adopted
In-Depth Organizational Behavior   01 Aug 2009 Isaac Getz
Bottom-of-the-Pyramid: Organizational Barriers to Implementation
In-Depth Sustainability   01 Aug 2009 Mette Olsen, Eva Boxenbaum
Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
In-Depth Brand Management   01 May 2009 John Balmer, Stephen Greyser, Helen Stuart
Marketing in a Silo World: The Challenge for Chief Marketing Officers
In-Depth Brand Management   01 Nov 2008 David Aaker
Can the virtuous mouse and the wealthy elephant live happily ever after?
In-Depth Alliances & Mergers   01 Nov 2008 James Austin, Dutch Leonard
Managing Proprietary and Shared Platforms
In-Depth Digital Platforms   01 Aug 2008 Thomas Eisenmann
Ad Lib: When Customers Create the Ad
In-Depth Advertising   01 Aug 2008 Pierre Berthon, Leyland Pitt, Colin Campbell
Service-Logic Innovations: How to Innovate Customers, Not Products
In-Depth Innovation   01 May 2008 Stephen Brown, Stefan Michel, Andrew Gallan
CMR Classics: Organizational Vision and Visionary Organizations
In-Depth Organizational Behavior   01 Feb 2008 James Collins, Jerry Porras
CMR Classics: Corporations, Culture, and Commitment: Motivation and Social Control in Organizations
In-Depth Organizational Behavior   01 Feb 2008 Charles O’Reilly
The Organizational Dimensions of Creativity: Motion Picture Production
In-Depth Product Development   01 Nov 2007 Pablo Spiller, Ricard Gil
Innovation: Brand It or Lose It
In-Depth Brand Management   01 Nov 2007 David Aaker
How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture
In-Depth Open Innovation   01 Nov 2007 David Teece, Gary Pisano
A Dashboard for Online Pricing
In-Depth Marketing Strategy   01 Nov 2007 John Morgan, Michael Baye, J. Gatti, Paul Kattuman
Services Supply Management: The Next Frontier for Improved Organizational Performance
In-Depth Supply Chain Management   01 Aug 2007 Lisa Ellram, Wendy Tate, Corey Billington
Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue
In-Depth Corporate Social Responsibility   01 Aug 2007 Ida Berger, Peggy Cunningham, Minette Drumwright
The Pursuit of Relevance in Management Education
In-Depth Marketing Strategy   01 May 2007 Mie-Sophia Augier, James March
Craigslist Online Community
Case Study Digital Marketing   30 Nov 2006 Berkeley Haas Case Series
Developing an Effective Customer Loyalty Program
In-Depth Marketing Strategy   01 Nov 2006 Barry Berman
Merging Brands after Mergers
In-Depth Brand Management   01 Aug 2006 Kunal Basu
Diffusion of Web-Based Product Innovation
In-Depth Customer Relationships   01 Aug 2006 Emanuela Prandelli, Gianmario Verona, Deborah Raccagni
Management Learning Not Management Control: The True Role of Performance Measurement
In-Depth Quality Management   01 May 2006 Andrew Neely, Mohammed Al Najjar
The Value Palette: A Tool for Full Spectrum Strategy
In-Depth Marketing Strategy   01 Feb 2006 Jed Emerson, Seb Beloe, John Elkington
Breaking Down the Wall of Codes: Evaluating Non-Financial Performance Measurement
In-Depth Corporate Social Responsibility   01 Feb 2006 David Levine, Aaron Chatterji
How to Delight Your Customers
In-Depth Quality Management   01 Nov 2005 Barry Berman
Consuming Technology: Why Marketers Sometimes Get it Wrong
In-Depth Digital Marketing   01 Nov 2005 Pierre Berthon, James Hulbert, Leyland Pitt
Transferring 'Marketing Knowledge' to the Nonprofit Sector
In-Depth Marketing Strategy   01 Aug 2005 Alan Andreasen, Ronald Goodstein, Joan Wilson
Principles for User Design of Customized Products
In-Depth Product Development   01 Aug 2005 Taylor Randall, Christian Terwiesch, Karl Ulrich
Learning Through Alliances: General Motors and NUMMI
In-Depth Alliances & Mergers   01 Aug 2005 Andrew Inkpen
De-Marketing Obesity
In-Depth Brand Management   01 Aug 2005 Brian Wansink
Organizational DNA for Strategic Innovation
In-Depth Entrepreneurship   01 May 2005 Vijay Govindarajan, Chris Trimble
WorldCom: 'Generation D'
Case Study Digital Marketing   30 Nov 2004 Berkeley Haas Case Series
Mark Logic
Case Study Business Intelligence   30 Nov 2004 Berkeley Haas Case Series
Valuing the Cause Marketing Relationship
In-Depth Marketing Strategy   01 Nov 2004 John Gourville, V. Rangan
Managing Responsibility: What Can Be Learned from the Quality Movement?
In-Depth Quality Management   01 Nov 2004 Sandra Waddock, Charles Bodwell
Integrating Social Responsibility and Marketing Strategy: An Introduction
In-Depth Marketing Strategy   01 Nov 2004 David Vogel, N. Smith, C. Bhattacharya
Collaborating with Activists: How Starbucks Works with NGOs
In-Depth Global Supply Chains   01 Nov 2004 Paul Argenti
The Three Faces of Consumer Promotions
In-Depth Marketing Strategy   01 Aug 2004 Hans Grande, Priya Raghubir, J. Inman
Stealth Marketing: How to Reach Consumers Surreptitiously
In-Depth Marketing Strategy   01 Aug 2004 Jack Kaikati, Andrew Kaikati
Leveraging the Corporate Brand
In-Depth Brand Management   01 May 2004 David Aaker
Corporate Reputations: Should You Compete on Yours?
In-Depth Competitive Advantage   01 May 2004 Grahame Dowling
Strategic Management of Product Recovery
In-Depth Brand Management   01 Feb 2004 Michael Toffel
Meeting the Closed-Loop Challenge: The Case of Remanufacturing
In-Depth Supply Chain Management   01 Feb 2004 Margarete Seitz, Ken Peattie
E-Enabled Closed-Loop Supply Chains
In-Depth Supply Chain Management   01 Feb 2004 Jo van Nunen, Rob Zuidwijk
The Strategy of Sustainability: A Systems Perspective
In-Depth Sustainability   01 Nov 2003 Darrell Brown, Scott Marshall
The Cycles of Corporate Branding: The Case of the LEGO Company
In-Depth Brand Management   01 Nov 2003 Mary Jo Hatch, Majken Schultz
New Ways of Setting Rewards: The Beyond Budgeting Model
In-Depth Quality Management   01 Aug 2003 Jeremy Hope, Robin Fraser
The Role of Differentiation in Markets Driven by Advertising
In-Depth Marketing Strategy   01 May 2003 David Soberman
The Power of Activism: Assessing the Impact of NGOs on Global Business
In-Depth Diversity, Equity, & Inclusion   01 May 2003 Debora Spar, Lane La Mure
The Growing Strategic Importance of End-of-Life Product Management
In-Depth Global Supply Chains   01 May 2003 Michael Toffel
Compliance, Collaboration, and Codes of Labor Practice: The adidas Connection
In-Depth Global Supply Chains   01 Nov 2002 Stephen Frenkel, Duncan Scott
The MU Chip
Case Study Technology Strategy   19 Oct 2002 Berkeley Haas Case Series
Knowledge Management: Philosophy, Processes, and Pitfalls
In-Depth Innovation   01 Aug 2002 Christine Soo, Anne Deering, Timothy Devinney, David Midgley
Executive Stock Option Repricing: Retention and Performance Reconsidered
In-Depth Shareholder Engagement   01 Aug 2002 Catherine Daily, S. Certo, Dan Dalton
Co-Leadership: Lessons from Republican Rome
In-Depth Alliances & Mergers   01 Aug 2002 David Sally
Strategy from the Inside Out: Building Capability-Creating Organizations
In-Depth Brand Management   01 May 2002 Danny Miller, Russell Eisenstat, Nathaniel Foote
Customer Relationship Management: In B2C Markets, Often Less Is More
In-Depth Customer Relationships   01 May 2002 Grahame Dowling
Aligning Supply Chain Strategies with Product Uncertainties
In-Depth Supply Chain Management   01 May 2002 Hau Lee
Delivering Excellent Service: Lessons from the Best Firms
In-Depth Quality Management   01 Nov 2001 Robert Ford, Cherrill Heaton, Stephen Brown
Can Selling Be Globalized? The Pitfalls of Global Account Management
In-Depth Global Supply Chains   01 Nov 2001 David Arnold, Julian Birkinshaw, Omar Toulan
The Customer Pyramid: Creating and Serving Profitable Customers
In-Depth Marketing Strategy   01 Aug 2001 Valarie Zeithaml, Katherine Lemon, Roland Rust
A Framework for Customer Relationship Management
In-Depth Customer Relationships   01 Aug 2001 Russell Winer
Sustainability at Hewlett-Packard: From Theory to Practice
In-Depth Sustainability   01 May 2001 Lynelle Preston
Learning From Toys: Lessons in Managing Supply Chain Risk from the Toy Industry
In-Depth Global Supply Chains   01 May 2001 M. Johnson
Gaining from Green Management: Environmental Management Systems Inside and Outside the Factory
In-Depth Quality Management   01 May 2001 Richard Florida, Derek Davison
Execution: The Missing Link in Retail Operations
In-Depth Supply Chain Management   01 May 2001 Ananth Raman, Nicole DeHoratius, Zeynep Ton
Enabling Customization Using Standardized Operations
In-Depth Product Development   01 May 2001 Jayashankar Swaminathan
Business as a Living System: The Value of Industrial Ecology
In-Depth Sustainability   01 May 2001 A Roundtable
Store Choice and Shopping Behavior: How Price Format Works
In-Depth Sales   01 Feb 2001 Christopher Tang, David Bell, Teck-Hua Ho
Shopping Online for Freedom, Control, and Fun
In-Depth Digital Marketing   01 Feb 2001 Mary Wolfinbarger, Mary Gilly
Management Tools and Techniques: A Survey
In-Depth Quality Management   01 Feb 2001 Darrell Rigby
The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
In-Depth Brand Management   01 Aug 2000 David Aaker, Erich Joachimsthaler
Identifying Who Matters: Mapping Key Players in Multiple Environments
In-Depth Corporate Governance   01 Feb 2000 Jeffrey Cummings, Jonathan Doh
Reply: Premature Reports of a Demise
In-Depth Board of Directors   01 Nov 1999 Sanford Jacoby
Knowing 'What' To Do Is Not Enough: Turning Knowledge into Action
In-Depth Change Management   01 Nov 1999 Jeffrey Pfeffer, Robert Sutton
Localizing in the Global Village: Local Firms Competing in Global Markets
In-Depth Global Supply Chains   01 Aug 1999 Güliz Ger
Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies
In-Depth Brand Management   01 May 1999 Kevin Keller
The Art of Standards Wars
In-Depth Technology Strategy   01 Feb 1999 Carl Shapiro, Hal Varian
A Silicon Island of the East: Creating a Semiconductor Industry in Singapore
In-Depth Technology Strategy   01 Feb 1999 John Mathews
Manufacturing Strategy Regained: Evidence for the Demise of Best-Practice
In-Depth Technology Strategy   01 Nov 1998 Alan Pilkington
Learning from the Quality Movement: What Did and Didn't Happen and Why?
In-Depth Quality Management   01 Nov 1998 Robert Cole
Environmental Product Differentiation: Implications for Corporate Strategy
In-Depth Brand Management   01 Aug 1998 Forest Reinhardt
Can American Management Concepts Work in Russia?
In-Depth Brand Management   01 Aug 1998 Detelin Elenkov
The State of the Notion: Knowledge Management in Practice
In-Depth Brand Management   01 May 1998 Rudy Ruggles
Organizational Learning and Purchase-Supply Relations in Japan: Hitachi, Matsushita, and Toyota Compared
In-Depth Alliances & Mergers   01 May 1998 James Lincoln, Christina Ahmadjian, Eliot Mason
Measuring the Knower: Towards a Theory of Knowledge Equity
In-Depth Quality Management   01 May 1998 Rashi Glazer
Managing Customer Support Knowledge
In-Depth Customer Relationships   01 May 1998 Thomas Davenport, Philip Klahr
Strategic Supplier Segmentation: The Next 'Best Practice' in Supply Chain Management
In-Depth Alliances & Mergers   01 Feb 1998 Jeffrey Dyer, Dong Cho, Wujin Chu
Attractors: Building Mountains in the Flat Landscape of the World Wide Web
In-Depth Digital Marketing   01 Feb 1998 Leyland Pitt, Richard Watson, Sigmund Akselsen
The Myth of the Generic Manager: New Personal Competencies for New Management Roles
In-Depth Brand Management   01 Nov 1997 Christopher Bartlett, Sumantra Ghoshal
Creating Lean Suppliers: Diffusing Lean Production throughout the Supply Chain
In-Depth Supply Chain Management   01 Aug 1997 John MacDuffie, Susan Helper
Shareholders as a Strategic Asset
In-Depth Shareholder Engagement   01 Nov 1996 Michael Useem
Crisis in the Arts: The Marketing Response
In-Depth Talent Management   01 Nov 1996 Philip Kotler, Joanne Scheff
The Integrity of a Catholic Management Education
In-Depth Quality Management   01 Aug 1996 Michael Naughton, Thomas Bausch
Measuring Brand Equity Across Products and Markets
In-Depth Brand Management   01 May 1996 David Aaker
Financial Risk and the Need for Superior Knowledge Management
In-Depth Risk Management   01 May 1996 Chris Marshall, Larry Prusak, David Shpilberg
Strategic Dissonance
In-Depth Marketing Strategy   01 Feb 1996 Robert Burgelman, Andrew Grove
Total Quality Research: Integrating Markets and the Organization
In-Depth Quality Management   01 Nov 1995 Robert Hurley, Jukka Laitamäki
Obtaining Industry Control: The Case of the Pharmaceutical Distribution Industry
In-Depth Global Supply Chains   01 Nov 1995 William Boulton, Sharon Oswald
Frames of Reference and Buyers' Perception of Price and Value
In-Depth Brand Management   01 Nov 1995 Gerald Smith, Thomas Nagle
Achieving Innovation Through Bureaucracy: Lessons from the Japanese Brewing Industry
In-Depth Product Development   01 Nov 1995 Tim Craig
The Venture Capitalist: A Relationship Investor
In-Depth Entrepreneurship   01 Feb 1995 Vance Fried, Robert Hisrich
Strategic Issues in Product Recovery Management
In-Depth Supply Chain Management   01 Feb 1995 Marc Salomon, Martijn Thierry, Jo van Nunen, Luk Van Wassenhove
Finding the Common Ground in Russian and American Business Ethics
In-Depth Business Ethics   01 Feb 1995 Daniel McCarthy, Sheila Puffer
Business Ethics: A View from the Trenches
In-Depth Business Ethics   01 Feb 1995 Joseph Badaracco, Allen Webb
Building a Visionary Company
In-Depth Entrepreneurship   01 Feb 1995 James Collins, Jerry Porras
White-Collar Robotics: Levering Managerial Decision Making
In-Depth Planning & Forecasting   01 Nov 1994 Alison Ashton, Robert Ashton, Mary Davis
Rare Mettle: Gold and Silver Strategies to Succeed in Hostile Markets
In-Depth Marketing Strategy   01 Nov 1994 Donald Potter
Managing Corporate and Brand Identities in the Asia Pacific Region
In-Depth Brand Management   01 Aug 1994 Bernd Schmitt, Yigang Pan
Continuous Learning About Markets
In-Depth Marketing Strategy   01 Aug 1994 George Day
Managing Product Definition in High Technology Industries: A Pilot Study
In-Depth Product Development   01 May 1994 Glenn Bacon, Sara Beckman, David Mowery, Edith Wilson
Constraints on Capitalism in Russia: The Managerial Psyche, Social Infrastructure, and Ideology
In-Depth Change Management   01 May 1994 David Holt, David Ralston, Robert Terpstra
Towards the Sustainable Corporation: Win Win Win Business Strategies for Sustainable Development
In-Depth Corporate Social Responsibility   01 Feb 1994 John Elkington
The Management of Manufacturing Flexibility
In-Depth Supply Chain Management   01 Feb 1994 David Upton
Competitive Advantage Through People
In-Depth Competitive Advantage   01 Feb 1994 Jeffrey Pfeffer
Building a Brand: The Saturn Story
In-Depth Brand Management   01 Feb 1994 David Aaker
A Pyramid of Decision Approaches
In-Depth Decision-Making   01 Nov 1993 Paul Schoemaker, J. Russo
Integrating Manufacturing into the Strategic Phases of New Product Development
In-Depth Product Development   01 Aug 1993 Donald Gerwin
Get Closer to Your Customers by Understanding How They Make Choices
In-Depth Marketing Strategy   01 Aug 1993 Itamar Simonson
Comparative Capitalism: The Japanese Difference
In-Depth Globalization   01 Aug 1993 Chalmers Johnson
Why Improving Quality Doesn't Improve Quality (Or Whatever Happened to Marketing?)
In-Depth Quality Management   01 May 1993 Raymond Kordupleski, Roland Rust, Anthony Zahorik
Total Quality Management in a Small, High-Technology Company
In-Depth Quality Management   01 May 1993 Michael Price, E. Chen
The 1993 State of U.S. Total Quality Management: A Baldrige Examiner's Perspective
In-Depth Quality Management   01 May 1993 George Easton
Quality, Strategy, and Competitiveness
In-Depth Quality Management   01 May 1993 James Belohlav
A Perspective on Quality Activities in American Firms
In-Depth Quality Management   01 May 1993 Noriaki Kano
Values and the American Manager: An Update Updated
In-Depth Brand Management   01 May 1992 Barry Posner, Warren Schmidt
Business Ethics: Four Spheres of Executive Responsibility
In-Depth Business Ethics   01 May 1992 Joseph Badaracco
Organizational Vision and Visionary Organizations
In-Depth Organizational Design   01 Nov 1991 James Collins, Jerry Porras
Beyond Flexibility: Building and Managing the Dynamically Stable Organization
In-Depth Product Development   01 Nov 1991 Andrew Boynton, Bart Victor
The Case of Workgroups in Manufacturing Operations
In-Depth Organizational Design   01 Aug 1991 M. Safizadeh
Strategies for Managing Suppliers of Professional Services
In-Depth Supply Chain Management   01 Aug 1991 Wayne Baker, Robert Faulkner
Socializing Our MBAs: Total Immersion? Managed Cultures? Brainwashing?
In-Depth Entrepreneurship   01 Aug 1991 Harold Leavitt
Cost of Capital: The Managerial Perspective
In-Depth Corporate Governance   01 Aug 1991 Joseph Morone, Albert Paulson
Preaching the Gospel: The Evangelists of New Technology
In-Depth Technology Strategy   01 May 1991 Carol Beatty, John Gordon
Success Under Fire: Policies to Prosper in Turbulent Times
In-Depth Marketing Strategy   01 Feb 1991 Donald Potter
Agendas, Incubators, and Marketing Organization
In-Depth Marketing Strategy   01 Nov 1990 Frank Cespedes
U.S. Quality Improvement in the Auto Industry: Close but No Cigar
In-Depth Quality Management   01 Aug 1990 Robert Cole
The Bridgestone/Firestone Story
In-Depth Alliances & Mergers   01 Aug 1990 John Nevin
Managing Suppliers: Incentive Systems In Japanese and United States Industries
In-Depth Global Supply Chains   01 Aug 1990 John McMillan
Strategic Challenges in Commercializing Biotechnology
In-Depth Growth Strategy   01 May 1990 Robert Fildes
Strategic Issues in Managing Change: The Turnaround at BankAmerica Corporation
In-Depth Corporate Governance   01 Feb 1990 A. Clausen
Accelerating the Development of Technology-Based New Products
In-Depth Product Development   01 Feb 1990 Ashok Gupta, David Wilemon
The Impact of LBOs on Strategic Direction
In-Depth Corporate Governance   01 Nov 1989 John Easterwood, Anju Seth, Ronald Singer
Selling American Medical Equipment in Japan
In-Depth Sales   01 Aug 1989 Susan Foote, Will Mitchell
Outstanding Manufacturing in the Coming Decade
In-Depth Brand Management   01 Aug 1989 Steven Wheelwright, Harold Edmondson
Corporations, Culture, and Commitment: Motivation and Social Control in Organizations
In-Depth Organizational Behavior   01 Aug 1989 Charles O’Reilly
The American Corporation and Its New Relationships
In-Depth Alliances & Mergers   01 May 1989 George Lodge, Richard Walton
Channel Management Is General Management
In-Depth Marketing Strategy   01 Nov 1988 Frank Cespedes
Altering Corporate Strategic Criteria to Reflect the Changing Environment: The Role of Life Satisfaction and the Growing Senior Market
In-Depth Marketing Strategy   01 Nov 1988 Philip Cooper, George Miaoulis
Japanese-Style Management in America
In-Depth Talent Management   01 Aug 1988 Chalmers Johnson
Hiring Women Managers in Japan: An Alternative for Foreign Employers
In-Depth Talent Management   01 May 1988 Paul Lansing, Kathryn Ready
Creating Organizational Order Out of Chaos: Self-Renewal in Japanese Firms
In-Depth Organizational Behavior   01 May 1988 Ikujiro Nonaka
Statecraft, Strategy, and Corporate Leadership
In-Depth Organizational Behavior   01 Feb 1988 Joseph Bower, Martha Wagner Weinberg
Facing Up to the Need for a Management Revolution
In-Depth Growth Strategy   01 Feb 1988 Tom Peters
The Top Management Team: Key to Strategic Success
In-Depth Strategic Agility   01 Nov 1987 Donald Hambrick
Technological Pioneering and Competitive Advantage: The Birth of the VCR Industry
In-Depth Technology Strategy   01 Aug 1987 Richard Rosenbloom, Michael Cusumano
Takeovers and Stockholders: Winners and Losers
In-Depth Corporate Governance   01 Aug 1987 Murray Weidenbaum, Stephen Vogt
Management Style and Practice of Korean Chaebols
In-Depth Brand Management   01 Aug 1987 Sangjin Yoo, Sang Lee
The Fitful Career of Advocacy Advertising: Political Protection, Client Cultivation, and Corporate Morale
In-Depth Advertising   01 Feb 1987 Roland Marchand
Integrating Public Affairs and Strategic Planning
In-Depth Public Policy   01 Nov 1986 Thomas Marx
Marketing Strategy in a Slow Growth Economy
In-Depth Marketing Strategy   01 May 1986 Frederick Webster
A Guide to Japanese Business Practices
In-Depth Business Ethics   01 May 1986 Mayumi Otsubo
Toward CSR3: Why Ethical Analysis Is Indispensable and Unavoidable in Corporate Affairs
In-Depth Business Ethics   01 Feb 1986 William Frederick
The Study of Social Issues in Management: A Critical Appraisal
In-Depth Business Ethics   01 Feb 1986 David Vogel
Managing Culture: The Invisible Barrier to Strategic Change
In-Depth Marketing Strategy   01 Feb 1986 Jay Lorsch
Issues in Understanding and Changing Corporate Culture
In-Depth Culture   01 Feb 1986 Ralph Kilmann, Mary Saxton, Roy Serpa
BOOK REVIEW: Megamergers: Corporate America's Billion Dollar Takeovers
In-Depth Supply Chain Management   01 Feb 1986 Dow Votaw
MWBA (Managing By Walking Around)
In-Depth Quality Management   01 Nov 1985 Tom Peters, Nancy Austin
Employee Practices at the Best-Managed Companies
In-Depth Quality Management   01 Nov 1985 James O’Toole
Counter Evidence on Managements' Investment Myopia
In-Depth Brand Management   01 Nov 1985 Dennis Logue
Marketing and the Modernization of China
In-Depth Marketing Strategy   01 Aug 1985 Richard Holton
Restoring the Competitive Edge in U.S. Manufacturing
In-Depth Technology Strategy   01 May 1985 Steven Wheelwright
Market Positioning in High Technology
In-Depth Marketing Strategy   01 May 1985 Regis McKenna
High-Technology Exports from Newly Industrializing Countries: The Brazilian Commuter Aircraft Industry
In-Depth Alliances & Mergers   01 Feb 1985 Ravi Sarathy
Assessing the Nestle Boycott: Corporate Accountability and Human Rights
In-Depth Corporate Governance   01 Feb 1985 James Post
Who Should Control the Corporation?
In-Depth Corporate Governance   01 Nov 1984 Henry Mintzberg
Loyalty and a Sense of Purpose
In-Depth Brand Management   01 Nov 1984 George Logan
The Decline of the Japanese System of Management
In-Depth Change Management   01 Aug 1984 S. Sethi, Nobuaki Namiki, Carl Swanson
Five Steps to Strategic Action
In-Depth Marketing Strategy   01 May 1984 David Brodwin, L. Bourgeois
Fit, Failure, and the Hall of Fame
In-Depth Organizational Behavior   01 May 1984 Raymond Miles, Charles Snow
Economic Analysis and Strategic Management
In-Depth Marketing Strategy   01 May 1984 David Teece
Point of View: The New Management Thinkers
In-Depth Brand Management   01 Nov 1983 Modesto Maidique
Women on Fortune 500 Boards
In-Depth Board of Directors   01 Aug 1983 Lloyd Elgart
Looking Back at Topeka: General Foods and the Quality-of-Work-Life Experiment
In-Depth Marketing Strategy   01 Aug 1983 David Whitsett, Lyle Yorks
How to Conduct a Successful Media Interview
In-Depth Quality Management   01 Aug 1983 Mary Munter
Shareholder Democracy: A Reality or Chimera?
In-Depth Corporate Governance   01 May 1983 Donald Schwartz
Intensive Growth Opportunities: An Extended Classification
In-Depth Marketing Strategy   01 May 1983 Poondi Varadarajan
BOOK REVIEW: Teaching Materials in Business and Society
In-Depth Business Ethics   01 May 1983 Lee Preston
Improving Marketing Productivity: The 80/20 Principle Revisited
In-Depth Marketing Strategy   01 Nov 1982 Alan Dubinsky, Richard Hansen
Leadership in a Declining Work Ethic
In-Depth Organizational Behavior   01 Aug 1982 Ann Howard, James Wilson
What Product Benefits To Offer to Whom: An Application of Conjoint Segmentation
In-Depth Marketing Strategy   01 Nov 1981 Saul Sands, Kenneth Warwick
Strategic Portfolio Management in the Multibusiness Firm
In-Depth Marketing Strategy   01 Nov 1981 Richard Bettis, William Hall
Social Character and the New Automobile Industry
In-Depth Social Impact   01 Nov 1981 Kevin McCrohan, Jay Finkelman
Sales Force Management: Integrating Research Advances
In-Depth Marketing Strategy   01 Nov 1981 Adrian Ryans, Charles Weinberg
Marketing Dilemma: Change in the Eighties
In-Depth Marketing Strategy   01 Nov 1981 Joseph Mason, Alan Resnik, Harold Sand
An Executive-Level Perspective on the Strategic Management Process
In-Depth Marketing Strategy   01 Nov 1981 John Pearce
A Case for Corporate and Management Ethics
In-Depth Business Ethics   01 Aug 1981 Darrell Fasching
The Product Manager
In-Depth Brand Management   01 Nov 1980 Carl McDaniel, David Gray
The Information Seekers: Multinational Strategy Target
In-Depth Marketing Strategy   01 Nov 1980 Hans Thorelli, Helmut Becker
Response Errors in Survey Research
In-Depth Marketing Strategy   01 Nov 1980 F. Dwyer
Styles of Mideastern Managers
In-Depth Brand Management   01 May 1980 Michael Badawy
Real Estate as if Management Mattered
In-Depth Risk Management   01 May 1980 Austin Jaffe
The Channels Manager: Marketing’s Newest Aide?
In-Depth Supply Chain Management   01 Feb 1980 Donald Jackson, Bruce Walker
Linking Public Affairs with Corporate Planning
In-Depth Supply Chain Management   01 Feb 1980 John Fleming
Developing the Corporate Energy Plan
In-Depth Marketing Strategy   01 Nov 1979 James Stock, Douglas Lambert
Public Consequences of Private Action: The Marketing of Infant Formula in Less Developed Countries
In-Depth Global Supply Chains   01 Aug 1979 James Post, S. Sethi
Measurement for Management Decision: A Perspective
In-Depth Organizational Behavior   01 May 1979 Richard Mason, E. Swanson
The Consumer Affairs Office: Essential Element in Corporate Policy and Planning
In-Depth Brand Management   01 Aug 1978 Mary Jones
Marketing Quality Control: An Alternative to Consumer Affairs
In-Depth Quality Management   01 Aug 1978 Salvatore Divita
Market Structure Profile Analysis and Strategic Growth Opportunities
In-Depth Marketing Strategy   01 Nov 1977 John Weber
Making MBO Effective
In-Depth Quality Management   01 Nov 1977 Harold Koontz
Learning from Failure: Ten Guidelines for Venture Management
In-Depth Entrepreneurship   01 Aug 1977 Richard Hill, James Hlavacek
Do Courses in Business Ethics Pay Off?
In-Depth Business Ethics   01 Aug 1977 Theodore Purcell
Corporate Social Responsiveness: Management Attitudes and Economic Performance
In-Depth Corporate Social Responsibility   01 May 1977 James Ginter, Frederick Sturdivant
The President and the Board of Directors: A Head-On Collision
In-Depth Board of Directors   01 Feb 1977 Ram Charan
The Factory Without Walls: Industrialization in Residential Construction
In-Depth Brand Management   01 May 1976 Richard Bender, John Parman
Early Chinese Management Thought
In-Depth Quality Management   01 Feb 1976 Y. Chang
Corporate Values and the Business School Curriculum
In-Depth Entrepreneurship   01 Nov 1975 S. Maxwell
The Cost of Being an Artist
In-Depth Talent Management   01 Aug 1975 Ichak Adizes
Notes: Analyzing a Marketing Strategy
In-Depth Marketing Strategy   01 May 1975 R. Finn
The Effect of the Size of Firms on Managerial Attitudes
In-Depth Corporate Governance   01 Feb 1975 Shu Liao
New York City: A Portrait in Marketing Mania
In-Depth Marketing Strategy   01 Feb 1975 William Shanklin
Getting More Information from Customer Surveys
In-Depth Marketing Strategy   01 Feb 1975 James Myers, Edward Forgy
Toward the Internationalization of Consumerism
In-Depth Global Supply Chains   01 Nov 1974 Ralph Gaedeke, Udo Udo-Aka
Self-Regulation by the Advertising Industry
In-Depth Advertising   01 May 1974 Howard Bell
Recent Failures in Consumer Protection
In-Depth Digital Marketing   01 May 1974 Nicholas Mammana, Jagdish Sheth
Industrywide Cooperation for Consumer Affairs
In-Depth Brand Management   01 May 1974 Guenther Baumgart
BOOK REVIEW: New Look at Budgeting
In-Depth Brand Management   01 May 1974 Roger Bolton
Advertising: Consumer Information and Consumer Deception
In-Depth Advertising   01 May 1974 Channing Lushbough
The Role of Champion in Product Innovation
In-Depth Product Development   01 Feb 1974 Alok Chakrabarti
Marketing to Heterogeneous Black Consumers
In-Depth Marketing Strategy   01 Feb 1974 Thomas Barry, Michael Harvey
Industry Viewpoints in Advertising
In-Depth Marketing Strategy   01 Feb 1974 Francesco Nicosia
Business and the Consumer: Whither Goes the Confrontation?
In-Depth Regulatory Compliance   01 Feb 1974 S. Sethi
The Problems of Managing Reciprocity
In-Depth Alliances & Mergers   01 Nov 1973 Robert Weigand
Price Formation and Decision-Making in Covent Garden Market, London
In-Depth Marketing Strategy   01 Nov 1973 Ralph Cassady, F. Barker
New Product Planning in an Age of Future Consciousness
In-Depth Product Development   01 Nov 1973 Marvin Jolson
Social Responsibility: The Regulator's View
In-Depth Corporate Social Responsibility   01 Aug 1973 Mary Jones
Social Reform: A Young Person’s Viewpoint
In-Depth Corporate Social Responsibility   01 Aug 1973 Jerrold Grochow
Cooperative Advertising: An Alternative Interpretation of Price Discrimination
In-Depth Global Supply Chains   01 Aug 1973 R. Moran
Product Management in High Technology Defense Industry Marketing
In-Depth Marketing Strategy   01 May 1973 Bart Petrini, Philip Grub
Country Typologies for the Multinational Corporation: A New Basic Approach
In-Depth Globalization   01 May 1973 Richard Holton, S. Sethi
Reading the Fine Print in the Social Contract
In-Depth Advertising   01 Feb 1973 Mervin Field
Consumer Reality and Corporate Image
In-Depth Brand Management   01 Feb 1973 William Wilson
Building a Better Executive Team
In-Depth Talent Management   01 Feb 1973 Richard McNamar
Salesmen and Sales Managers Look at the District Manager
In-Depth Talent Management   01 Nov 1972 Hollister Spencer
Making Black Retail Outlets Work
In-Depth Diversity, Equity, & Inclusion   01 Nov 1972 Dennis Gensch, Richard Staelin
The Measurement of Attributed Image
In-Depth Brand Management   01 Aug 1972 Robert Settle, L. Gibby
Market Intelligence for Modern Merchants
In-Depth Marketing Strategy   01 Aug 1972 M. Moyer
Managerial Behavior in Upwardly Oriented Organizations
In-Depth Leadership   01 May 1972 Richard Higgins
BOOK REVIEW: Consumerism: Search for the Consumer Interest
In-Depth Marketing Strategy   01 May 1972 Esther Peterson
Making Managerial Appraisal Effective
In-Depth Quality Management   01 Feb 1972 Harold Koontz
The Management of Creativity
In-Depth Talent Management   01 Nov 1971 Waino Suojanen, Steven Brooke
The Effect of Social Class on Brand Loyalty
In-Depth Brand Management   01 Nov 1971 Frederick May
Product Petrification: A New Stage in the Life Cycle Theory
In-Depth Product Development   01 Nov 1971 George Michael
Do Products Really Have Life Cycles?
In-Depth Marketing Strategy   01 Nov 1971 George Field
Marketing Policies in Multinational Corporations
In-Depth Marketing Strategy   01 Aug 1971 Richard Holton
The Latent Manager: Identifying Him Early
In-Depth Talent Management   01 Feb 1971 Donna Rawls, James Rawls
Consumerism and Business
In-Depth Brand Management   01 Feb 1971 Robert Estes
Length of Product Line
In-Depth Supply Chain Management   01 Aug 1970 George Murray, Harry Wolfe
Learning and Behavior Without Awareness: Their Implications to Consumer Behavior and Sovereignty
In-Depth Brand Management   01 Aug 1970 Sadaomi Oshikawa
Professional Ethics and Competence in Management Consulting
In-Depth Change Management   01 May 1970 Donald Mosley
Latin American Management Education and Recruitment: An Environmental Perspective
In-Depth Brand Management   01 May 1970 Terrence Cullinan
International Management Selection and Development
In-Depth International Partnerships   01 May 1970 Frederick Teague
BOOK REVIEW: The Marketing Mode: Pathways to Corporate Growth
In-Depth Marketing Strategy   01 May 1970 Lee Preston
The Creative Challenge of Individualism
In-Depth Organizational Behavior   01 Feb 1970 George Weinwurm
The Qualifications of a Manager
In-Depth Talent Management   01 Feb 1969 Glenn Bassett
Integration and Integrity
In-Depth Brand Management   01 Feb 1969 Lyndall Urwick
Beyond Marketing: The Furthering Concept
In-Depth Marketing Strategy   01 Feb 1969 Philip Kotler, Sidney Levy
Innovation in Marketing: An Organizational Behavior Perspective
In-Depth Change Management   01 Nov 1968 Kenneth Knight, Yoram Wind
DEMON: A Management Model for Marketing New Products
In-Depth Marketing Strategy   01 Nov 1968 J. DeVoe, D. Learner, A. Charnes, W. Cooper
Plant Financing, Accounting, and Divisional Targetry
In-Depth Corporate Governance   01 Aug 1968 George Staubus
Marketing and Management Science--A Marriage on the Rocks?
In-Depth Marketing Strategy   01 Aug 1968 John Cardwell
Toward an Interpersonal Theory of Consumer Behavior
In-Depth Marketing Strategy   01 May 1968 Joel Cohen
The Role of Generalizations in the Marketing of Consumer Goods
In-Depth Marketing Strategy   01 Feb 1968 Joe Kerby
Evaluation of Trade Show Exhibitions
In-Depth Advertising   01 Feb 1968 James Carman
Corporate Objective and Marketing Aim: What Is the Relationship?
In-Depth Marketing Strategy   01 Feb 1968 Norton Paley
The FTC--Large Quality Store Advertising and the Small Retailer
In-Depth Sales   01 Aug 1967 Roger Dickinson
Methods of Estimating Consumer Preference Distributions
In-Depth Marketing Strategy   01 Aug 1967 Ralph Day
The Retail Buyer and The Robinson-Patman Act
In-Depth Supply Chain Management   01 May 1967 Roger Dickinson
Consumer Innovators: The Key To New Product Success
In-Depth Marketing Strategy   01 Feb 1967 Thomas Robertson
Changing Competition in British Petrol Distribution: A Case Study
In-Depth Global Supply Chains   01 Nov 1966 D. Dixon
How Social Science Research Can Help Management
In-Depth Corporate Social Responsibility   01 Aug 1966 Lawrence Ferguson
Higher Education for the Executive Elite
In-Depth Entrepreneurship   01 Aug 1966 Stanley Vance
The New World of Private Brands
In-Depth Brand Management   01 May 1966 Louis Stern
Major Household Appliances: A Lesson in Distribution
In-Depth Marketing Strategy   01 May 1966 Jerome Kernan
Product Design, Marketing, and Manufacturing Innovation
In-Depth Product Development   01 Feb 1966 D. Karger, R. Murdick
The Productified Way of Life
In-Depth Commodities   01 Nov 1965 William Regan, Loraine Germann
Management and the Behavioral Sciences: A Conceptual Scheme
In-Depth Organizational Behavior   01 Nov 1965 Maneck Wadia
Product Management: Panacea or Pandora's Box?
In-Depth Brand Management   01 Aug 1965 Robert Fulmer
The Role of the Financial Vice President in a Growth Company
In-Depth Finance   01 May 1965 Joseph Morse
The Role of the Consumer in Image Building
In-Depth Brand Management   01 May 1965 William Reynolds
The Competitive Marketing Simulator--a New Management Tool
In-Depth Marketing Strategy   01 May 1965 Philip Kotler
Visual Design and the Marketing Manager
In-Depth Marketing Strategy   01 Feb 1965 John Mertes
Why Managers Cultivate Social Responsibility
In-Depth Corporate Social Responsibility   01 Nov 1964 Earl Cheit
The Ethical Dimension in American Management
In-Depth Business Ethics   01 Nov 1964 Glenn Gilman
Marketing Effectiveness and Sales Supervision
In-Depth Brand Management   01 Nov 1964 W. Caswell
Managerial Acceptance of Scientific Recommendations
In-Depth Organizational Behavior   01 Nov 1964 C. Churchman
Why and How to Diversify
In-Depth Marketing Strategy   01 Aug 1964 George Steiner
Merchandising in Department Store Chains
In-Depth Supply Chain Management   01 Aug 1964 Louis Bucklin
Leadership in the 1960's
In-Depth Leadership   01 May 1964 R. Ready
The Prismatic Image of the Organization
In-Depth Brand Management   01 May 1963 T. Stephenson
Managerial Opposition to Product-Innovation in Soviet Union Industry
In-Depth Product Development   01 Feb 1963 Barry Richman
John Richards--California Pioneer of Management Thought
In-Depth Organizational Behavior   01 Feb 1963 Richard Whiting
Predicting Student Success in Graduate Business Courses
In-Depth Organizational Behavior   01 Nov 1962 Barbara Kirk, Roger Cummings, Leonard Goodstein
Planned Innovation as a Marketing Tool
In-Depth Marketing Strategy   01 Aug 1962 Leland Howell
The Anatomy of Retail Price Competition: A Study of Advertised Food Prices
In-Depth Advertising   01 May 1962 Reed Hertford, Lee Preston
Forecasting Sales of Consumers' Durable Goods
In-Depth Predictive Modeling   01 May 1962 Milton Spencer, Theodore Mattheiss
Organizing the Marketing Function in a Growth Industry
In-Depth Marketing Strategy   01 Feb 1962 Louis Bucklin
Framework for Marketing Strategy
In-Depth Marketing Strategy   01 Nov 1961 Harry Allison
A Simplified Capital Budgeting Approach to Merchandise Management
In-Depth Supply Chain Management   01 May 1961 Richard Holton
Market Measurement in a Free Society
In-Depth Marketing Strategy   01 Feb 1960 Ralph Cassady
From Poor Richard To the Man in the Gray Flannel Suit: A Literary Portrait of the Businessman
In-Depth Brand Management   01 Aug 1959 Robert Falk
Profits from the Decision Laboratory
In-Depth Supply Chain Management   01 Feb 1959 William Platt
Management Problems and Practices of Real Estate Firms
In-Depth Talent Management   01 Feb 1959 Fred Case, Frank Mittelbach

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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