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New research shows how subtle changes can influence consumers online....
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Centralized vs Decentralized Social Networks
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Marketing Strategy
How can Marketers better leverage User generated content
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New social ventures are often shunned for training and network...
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There’s Hope for the Metaverse – Just Not the Metaverse We Thought
Insight Digital Transformation   26 Mar 2024 Robert D. Austin, Rob Gleasure, and Stefan Henningsson
Computers as Creative Collaborators for Businesses?
Insight Teams & Collaboration   11 Sep 2023 Rohit Nishant, Deepti Singh, Vivek Kumar Singh, and Robert D. Austin
Your Company Needs a Social Media Ethics Code
Insight Business Ethics   15 Nov 2021 Dan Prud'homme and Shawn Pope
Share and Share Alike: How Inner Source Can Help Create New Digital Platforms
In-Depth Open Innovation   10 Nov 2021 Lorraine Morgan, Rob Gleasure, Abayomi Baiyere, and Hong Phuc Dang
Digital Smallness at Work – Shrinking the Enterprise?
Insight Social Media   25 Oct 2021 Terence Tse, Olaf J. Groth, Mark Esposito, and Dan Zehr
How Does Your Labor Force React to COVID-19? Employing Social Media Analytics for Preemptive Decision Making
Insight Crisis Management   20 Aug 2020 Patrick Tinguely, Yash Raj Shrestha, and Georg Von Krogh
Amazon: Convenience at a Cost
Insight Social Media   10 Apr 2019 Priscila Aoki
Populist Online Marketing 101
Insight Social Media   24 Jan 2019 David Salisbury
Targeted Ads: The Good, the Bad, the Unavoidable
Insight Advertising   28 Apr 2018 Kimberly Rotter
How to Manage Crowdsourcing Platforms Effectively?
In-Depth Teams & Collaboration   01 Feb 2018 Ivo Blohm, Shkodran Zogaj, Ulrich Bretschneider, Jan Leimeister
Branding Ourselves: The Millennials on the Market
Insight Social Impact   20 Apr 2016 Danielle Miguel
Crowdfunding: A Grassroots Revolution in Startup Investment
Insight Entrepreneurship   11 Mar 2016 Adelia Gregory
Maersk: The Value of Social Media
Insight Social Media   05 Oct 2015 Lillian Dong
Social Media: A Tool for Open Innovation
In-Depth Open Innovation   01 Aug 2014 Matthew Mount, Marian Martinez
Maersk Line: B2B Social Media - "It's Communication, Not Marketing"
In-Depth Social Media   01 May 2014 Miklos Sarvary, Zsolt Katona
Maersk Line: B2B Social Media - 'It's Communication, Not Marketing'
Case Study Marketing Strategy   10 Feb 2014 Berkeley Haas Case Series
Where Has the Time Gone? Addressing Collaboration Overload in a Networked Economy
In-Depth Teams & Collaboration   01 Nov 2013 Rob Cross, Peter Gray
The Agenda-Setting Power of Stakeholder Media
In-Depth Shareholder Engagement   01 Nov 2013 Luk Van Wassenhove, Mark Hunter, Maria Besiou, Mignon van Halderen
A Fat Debate on Big Food? Unraveling Blogosphere Reactions
In-Depth Social Media   01 Nov 2012 Ans Kolk, Hsin-Hsuan Lee, Willemijn Van Dolen
Wallit
Case Study Digital Platforms   31 Jul 2012 Berkeley Haas Case Series
The Impact of Illegal Peer-to-Peer File-Sharing on the Media Industry
In-Depth Digital Marketing   01 May 2010 Sanjay Goel, Paul Miesing, Uday Chandra
The Long Conversation: Learning How to Master Enterprise Systems
In-Depth Organizational Design   01 Nov 2009 Oswaldo Lorenzo, Peter Kawalek, Boumediene Ramdani
Why Information Technology Inspired But Cannot Deliver Knowledge Management
In-Depth Information Technology   01 Aug 1999 Richard McDermott
Whither Corporate Social Reporting: Is It Time to Legislate?
In-Depth Corporate Social Responsibility   01 May 1986 Meinolf Dierkes, Ariane Antal
How to Conduct a Successful Media Interview
In-Depth Quality Management   01 Aug 1983 Mary Munter
Children's Perceptions of Televised Fiction
In-Depth Social Impact   01 Feb 1979 Hope Klapper
The Needs of Motion Picture Audiences
In-Depth Entertainment   01 Feb 1972 Lee Garrison

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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