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Brand Management

BOOK REVIEW: New Look at Budgeting

Roger Bolton

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Abstract
Reviews the book "The Budget's New Clothes," by Leonard Merewitz and Stephen H. Sosnick.
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Spring 1974

Volume 16
Issue 3


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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