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Planning & Forecasting

BOOK REVIEW: Doing Business with the Future–Profits and Prophecy

Edward Friedland

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Abstract
Reviews the book "Future Without Shock," by Louis B. Lundborg.
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Winter 1975

Volume 18
Issue 2


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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