Issues > Winter 1975

Volume 18
Issue 2


Table of Contents


Transactions in Management


The Effect of the Size of Firms on Managerial Attitudes

New York City: A Portrait in Marketing Mania

Managing Strategic Surprise by Response to Weak Signals

Getting More Information from Customer Surveys

Business Payoffs Abroad: Rhetoric and Reality

BOOK REVIEW: Doing Business with the Future--Profits and Prophecy

A Strategic Posture Toward Corporate Social Responsibility

A Responsible Economic Package


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