Brand Management

Counter Evidence on Managements’ Investment Myopia

Dennis Logue


Abstract
Contentions that American managers are too myopic are, in a word, wrong. While some managers very probably behave as if only tomorrow matters, the preponderance of evidence shows this to be untrue. Data on real investment activity, start-up financing, and the competitive position of the U.S. in high value-added products all confirm that U.S. managements are collectively not short-sighted.
Fall 1985

Volume 28
Issue 1


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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