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Strategy

The Strategy Concept I: Five Ps For Strategy.

Henry Mintzberg

ArticleIn-Depth
Abstract
Strategy requires multiple definitions to fully appreciate its implications. Accordingly, this article proposes five definitions-strategy as plan, ploy, pattern, position, and perspective-and analyzes how these definitions interrelate.
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Fall 1987

Volume 30
Issue 1


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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