Identifying Who Matters: Mapping Key Players in Multiple Environments

by Jeffrey Cummings, Jonathan Doh


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Abstract

As Microsoft Corporation's recent antitrust challenges highlight, no company today can be competitive unless it simultaneously manages relationships in each critical aspect of managerial operations. This article presents a framework to help managers identify and map key value creators and destroyers on the basis of their impact upon value creation in their economic, political/social, and technological environments. The framework provides a basis from which managers can pursue a comprehensive stakeholder valuation analysis.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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