California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Kristiana Raube
This case study focuses on Castlight Health, a company that offered web-based health comparison tools for consumers. The company provided its tool through a business-to-business based subscription model where the employees of Castlight's clients could research health care costs before receiving care. The case study focuses on the company's newest product, a reference-based pricing product and whether this concept was a short-term fad or whether Castlight Health could successfully implement this new product and strategy.
Pub Date: Sep 14, 2014
Revision Date: Jul 31, 2015
Discipline: Strategy
Subjects: Business to business marketing, Health care, Startup, Technology, Consumer behavior, New product marketing, Corporate strategy, Start-ups
Product #: B5817-PDF-ENG
Industry: Technology,Health care services,Computers & electronics
Geography: United States, California
Length: 21 page(s)
