California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Sara L. Beckman, Euiyoung Kim, and Alice Agogino
This case aims to introduce students to the 'design roadmapping' process that connects customer and user experience design with product and technology roadmapping to create an integrated plan for future growth and development. Explicit consideration of customers in the roadmapping process places customers much more centrally in the strategic planning process than has traditionally been done. The setting for the case is a seven-year old start-up company, Sproutel, that began as a college project and whose success so far has come about in part due to the use of design roadmapping.
Pub Date:Mar 31, 2018
Discipline: General Management
Subjects: Concept stage, Development stage, Niche markets, Startup stage, Business plans, Product development, Product management, Children & youth, Health
Product #: B5910-PDF-ENG
Industry: Healthcare
Geography: United States, Rhode Island
Length: 14 page(s)
