California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Andrew Isaacs and Natàlia Costa i Coromina
Greenwashing is a term that describes the situation where a company’s environmental claims exceed what the corporation is accomplishing through its environmental efforts. Trust in corporate entitles comes into question since consumers, investors, employees, and other interested parties can’t be certain which environmental claims represent real impact on addressing climate change, and which claims are inconsequential. This case study includes examples of corporate environmental efforts. These examples and associated case study questions are designed to support students in assessing whether greenwashing is being committed by a corporation, and the form in which it may be occurring.
Pub Date: October 1, 2022
Discipline: Corporate Social Responsibility
Subjects: Green marketing, Green business, Greenpeace, Marketing ethics, Unethical marketing practices, Environmental performance, Environmental policy, Environmental responsibility, Environmental stewardship, Environmental sustainability, Corporate image, Corporate reputation, Global corporate citizenship
Product #: B6015-PDF-ENG
Industry: Beverages, Petroleum products, Packaging, carton, and container industries, Shipping
Geography: United States, California
Length: 5 page(s)
