California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Xavier Ferràs-Hernández, Petra A. Nylund, and Alexander Brem
Image Credit | Google Deepmind
Artificial intelligence (AI) technologies are engaged in a harsh battle for market dominance. This article examines the emergence of a dominant design in terms of technology, service, and business model innovation. We conduct a theoretical synthesis of the literature on industrial organization, technology management, network economics, operations management, and strategic management—with the implications of each theory related to the dominant-design battle in AI. The findings indicate a dominant design for AI will be based on innovation concerning business models as much as on technology, and that the dominant business model will include AI as a service.
