California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Terence Tse
Image Credit | Thiago
The rapid evolution of artificial intelligence (AI) is ushering in a transformative era of autonomous decision-making that promises to revolutionize business operations. Agentic AI represents a quantum leap beyond traditional AI systems, introducing intelligent agents capable of independent problem-solving, proactive action, and continuous learning.
Marcus Holgersson, Linus Dahlander, Henry W. Chesbrough, and Marcel Bogers, “Open Innovation in the Age of AI,” California Management Review, 67/1 (2024): 5-20.
Michael Haenlein and Andreas Kaplan, “A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence,” California Management Review, 61/4 (2019): 5-14.
Unlike previous generations of AI that relied on explicit instructions or generated content based on specific prompts, agentic AI systems operate with unprecedented autonomy. Three critical attributes characterize these advanced systems:
The functionality of an AI agent unfolds through a sophisticated, cyclical process:
In essence, these agents function like highly skilled personal assistants, understanding objectives and working proactively without constant human direction.
Agentic AI is poised to revolutionize various industries including:
Healthcare: Medical AI agents can analyze complex data, assist in diagnostics, and provide continuous patient monitoring. These systems support healthcare professionals by offering real-time insights and suggesting treatment protocols, potentially improving patient care quality.
Financial services: Financial institutions are deploying agentic AI to streamline critical processes. For instance, companies like Nexus FrontierTech use agentic AI techniques to help the lending teams at global banks collect and analyse environmental and sustainability data. This enables them to efficiently approve new loans and monitor existing ones in real time.
Supply chain management: AI agents can optimize inventory management, predict potential disruptions, and reconfigure supply chains dynamically. By autonomously managing logistics, these systems can reduce fuel consumption and enhance global operational efficiency.
Despite its immense potential, agentic AI introduces complex challenges that demand careful navigation:
Agentic AI stands poised to become a transformative innovation engine, generating entirely new economic landscapes by enabling AI agents to solve complex challenges across industries autonomously. These intelligent systems will spark unprecedented entrepreneurial opportunities, allowing startups and established companies to create specialized AI tools that seamlessly work with AI agents. Current trends have also shown that technology companies are developing compact, purpose-built language models (so-called “small language models”) that can operate with much lower computational overhead, enabling organizations to deploy AI agents more efficiently and cost-effectively. They can potentially threaten their significantly larger counterparts.
All these developments will finally make it sufficiently easy and inexpensive for small- and medium-sized enterprises (SMEs) to take on AI. A recent global survey has shown that only one in ten SMEs uses AI regularly. The reasons are a lack of knowledge and confidence about implementing AI effectively, safely, and compliantly.1 In short, the barrier is not skepticism—it is accessibility. By dramatically lowering the cost and complexity barriers to sophisticated problem-solving, agentic AI will likely empower these SMEs to automate their tasks and make workflows and processes more efficient. This, in turn, will likely help reduce operating costs—and open up new opportunities for them.