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Speak and Spend: Voice AI in E-Commerce

Chenshuo Sun

ArticleSpotlight   /forthcoming.html
Abstract
Firms that adopted a voice shopping channel experienced an immediate surge in customer spending. This article shows that consumers who started using a smart speaker for purchases increased their weekly online spending by about 16.6% in the first four months. Crucially, the growth was not just a one-time spike – voice AI helped form new habits that kept these customers spending more in the long run.
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Speak and Spend: Voice AI in E-Commerce

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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