Issues Winter 1973

Volume 16
Issue 2


Table of Contents



Strategy-Making in Three Modes

Share Price Maximization: A Tool for Management Decision-Making

Reading the Fine Print in the Social Contract

Productivity Is the USA's Problem

Forecast: A Business Slowdown But No Recession In 1974

Dimensions of Corporate Power, Pt.1

Consumers in the Federal Decision-Making Process

Consumer Reality and Corporate Image

Consumer Behavior: Can Economics and Behavioral Science Converge?

Building a Better Executive Team

BOOK REVIEW: Integrating Industry: Past, Present, and Future

BOOK REVIEW: A Berkeley View of Business and Society

Affirmative Action in Housing and Beyond

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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