Issues > Summer 2001

Volume 43
Issue 4

Table of Contents

Uncovering Patterns in Cybershopping
article 01 Aug 2001 | Wendy Moe, Peter Fader

Tradeoffs in Responses to Work Pressure in the Service Industry
article 01 Aug 2001 | Rogelio Oliva

The Customer Pyramid: Creating and Serving Profitable Customers
article 01 Aug 2001 | Valarie Zeithaml, Katherine Lemon, Roland Rust

System Dynamics Modeling: Tools for Learning in a Complex World
article 01 Aug 2001 | John Sterman

Past the Tipping Point: The Persistence of Firefighting in Product Development
article 01 Aug 2001 | Nelson Repenning, Paulo Gonçalves, Laura Black

Nobody Ever Gets Credit for Fixing Problems that Never Happened: Creating and Sustaining Process Improvement
article 01 Aug 2001 | Nelson Repenning, John Sterman

A Framework for Customer Relationship Management
article 01 Aug 2001 | Russell Winer

Recent Issues

Vol 66, Issue 4
Summer 2024

Vol 66, Issue 3
Spring 2024

Vol 66, Issue 2
Winter 2024

Vol 66, Issue 1
Fall 2023

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Follow Us