Issues > Summer 2004

Volume 46
Issue 4

Table of Contents

What Matters Most: Corporate Values and Social Responsibility
article 01 Aug 2004 | Jeffrey Hollender

Understanding Customer Choices in E-Financial Services
article 01 Aug 2004 | Zafar Iqbal, Rohit Verma, Gerhard Plaschka

Turning Around Runaway Information Technology Projects
article 01 Aug 2004 | Albert Dexter, Charalambos Iacovou

The Three Faces of Consumer Promotions
article 01 Aug 2004 | Hans Grande, Priya Raghubir, J. Inman

Stealth Marketing: How to Reach Consumers Surreptitiously
article 01 Aug 2004 | Jack Kaikati, Andrew Kaikati

Object-Orientation: A Tool for Enterprise Design
article 01 Aug 2004 | Leyland Pitt, Richard Watson, George Zinkhan

Adding Value Through Accounting Signals
article 01 Aug 2004 | Wanda Wallace

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