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Issues Summer 2004

Volume 46
Issue 4


Table of Contents

What Matters Most: Corporate Values and Social Responsibility
  article 01 Aug 2004 | Jeffrey Hollender  

Understanding Customer Choices in E-Financial Services
  article 01 Aug 2004 | Zafar Iqbal, Rohit Verma, Gerhard Plaschka  

Turning Around Runaway Information Technology Projects
  article 01 Aug 2004 | Albert Dexter, Charalambos Iacovou  

The Three Faces of Consumer Promotions
  article 01 Aug 2004 | Hans Grande, Priya Raghubir, J. Inman  

Stealth Marketing: How to Reach Consumers Surreptitiously
  article 01 Aug 2004 | Jack Kaikati, Andrew Kaikati  

Object-Orientation: A Tool for Enterprise Design
  article 01 Aug 2004 | Leyland Pitt, Richard Watson, George Zinkhan  

Adding Value Through Accounting Signals
  article 01 Aug 2004 | Wanda Wallace  

 
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