Issues > Summer 2004

Volume 46
Issue 4


Table of Contents


What Matters Most: Corporate Values and Social Responsibility

Understanding Customer Choices in E-Financial Services

Turning Around Runaway Information Technology Projects

The Three Faces of Consumer Promotions

Stealth Marketing: How to Reach Consumers Surreptitiously

Object-Orientation: A Tool for Enterprise Design

Adding Value Through Accounting Signals


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