Issues > Summer 2004

Volume 46
Issue 4

Table of Contents

What Matters Most: Corporate Values and Social Responsibility

Understanding Customer Choices in E-Financial Services

Turning Around Runaway Information Technology Projects

The Three Faces of Consumer Promotions

Stealth Marketing: How to Reach Consumers Surreptitiously

Object-Orientation: A Tool for Enterprise Design

Adding Value Through Accounting Signals

Recent Issues

Vol 66, Issue 2
Winter 2024

Vol 66, Issue 1
Fall 2023

Vol 65, Issue 4
Summer 2023

Vol 65, Issue 3
Spring 2023

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us