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Issues Fall 2009

Volume 52
Issue 1


Table of Contents

Where’s the Fine Print? Advertising and the Mortgage Market Crisis
  article 01 Nov 2009 | Vanessa Perry, Carol Motley  

The Long Conversation: Learning How to Master Enterprise Systems
  article 01 Nov 2009 | Oswaldo Lorenzo, Peter Kawalek, Boumediene Ramdani  

Merged Datasets: An Analytic Tool for Evidence-Based Management
  article 01 Nov 2009 | Palmer Morrel-Samuels, Ed Francis, Steve Shucard  

From Volume to Value: Managing the Value-Add Reseller Channel at Cisco
  article 01 Nov 2009 | Kirthi Kalyanam, Surinder Brar  

Customer Rage: Triggers, Tipping Points, and Take-Outs
  article 01 Nov 2009 | Paul Patterson, Janet McColl-Kennedy, Amy Smith, Zhi Lu  


Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
  article 01 Nov 2009 | Pierre Berthon, Leyland Pitt, Michael Parent, Jean-Paul Berthon  

 
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