Issues > Winter 2012

Volume 54
Issue 2

Table of Contents

Win the Brand Relevance Battle and then Build Competitor Barriers
article 01 Feb 2012 | David Aaker

The Renaissance CIO Project: The Invisible Factors of Extraordinary Success
article 01 Feb 2012 | James Spitze, Judith Lee

Taboo Scenarios: How To Think about the Unthinkable
article 01 Feb 2012 | Paul Schoemaker, Philip Tetlock

Misguided Policy? Following Venture Capital into Clean Technology
article 01 Feb 2012 | Andrew Hargadon, Martin Kenney

Flexible Footprints: Reconfiguring MNCs for New Value Opportunities
article 01 Feb 2012 | Elizabeth Maitland, Andre Sammartino

Corporate Reputations: Built In or Bolted On?
article 01 Feb 2012 | Grahame Dowling, Peter Moran

B2B Brand Architecture
article 01 Feb 2012 | Steve Muylle, Niraj Dawar, Deva Rangarajan

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