Issues Winter 2012

Volume 54
Issue 2


Table of Contents



The Renaissance CIO Project: The Invisible Factors of Extraordinary Success

Taboo Scenarios: How To Think about the Unthinkable

Misguided Policy? Following Venture Capital into Clean Technology

Flexible Footprints: Reconfiguring MNCs for New Value Opportunities

Corporate Reputations: Built In or Bolted On?

B2B Brand Architecture

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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