Issues > Winter 2012

Volume 54
Issue 2

Table of Contents

The Renaissance CIO Project: The Invisible Factors of Extraordinary Success

Taboo Scenarios: How To Think about the Unthinkable

Misguided Policy? Following Venture Capital into Clean Technology

Flexible Footprints: Reconfiguring MNCs for New Value Opportunities

Corporate Reputations: Built In or Bolted On?

B2B Brand Architecture

Recent Issues

Vol 66, Issue 2
Winter 2024

Vol 66, Issue 1
Fall 2023

Vol 65, Issue 4
Summer 2023

Vol 65, Issue 3
Spring 2023

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us