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Issues Spring 2012

Volume 54
Issue 3

Table of Contents

Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective
article 01 May 2012 | Christine Vallaster, Adam Lindgreen, François Maon

Outsourcing Complex Business Processes: Lessons from an Enterprise Partnership
article 01 May 2012 | Matthias Holweg, Frits Pil

Managing Unsolicited Ideas for R&D
article 01 May 2012 | Oliver Alexy, Paola Criscuolo, Ammon Salter

GE’s ecomagination Challenge: An Experiment in Open Innovation
article 01 May 2012 | Henry Chesbrough

Corporate Languages and Strategic Agility: Trapped in Your Jargon or Lost in Translation?
article 01 May 2012 | Yves Doz, Mary Brannen

Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration
article 01 May 2012 | John Balmer

Building a Strong Corporate Ethical Identity: Key Findings from Suppliers
article 01 May 2012 | Nicola Kleyn, Russell Abratt, Kerry Chipp, Michael Goldman

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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