Issues > Spring 2012

Volume 54
Issue 3


Table of Contents

Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective
  article 01 May 2012 | Christine Vallaster, Adam Lindgreen, François Maon  

Outsourcing Complex Business Processes: Lessons from an Enterprise Partnership
  article 01 May 2012 | Matthias Holweg, Frits Pil  

Managing Unsolicited Ideas for R&D
  article 01 May 2012 | Oliver Alexy, Paola Criscuolo, Ammon Salter  

GE’s ecomagination Challenge: An Experiment in Open Innovation
  article 01 May 2012 | Henry Chesbrough  



Building a Strong Corporate Ethical Identity: Key Findings from Suppliers
  article 01 May 2012 | Nicola Kleyn, Russell Abratt, Kerry Chipp, Michael Goldman  


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