Read the latest campus information on coronavirus (COVID-19) here  

Issues > spring 2016

Volume 58
Issue 3


Table of Contents


Utilizing Big Data

Digital Data Streams: Creating Value from the Real-Time Flow of Big Data
by Federico Pigni, Gabriele Piccoli, and Richard Watson

How to Use Big Data to Drive Your Supply Chain
by Nada R. Sanders

Managing Communication

What Are Your Signature Stories?
by David Aaker and Jennifer L. Aaker

Frame or Get Framed: The Critical Role of Issue Framing in Nonmarket Management
by David Bach and Daniel J. Blake

Strategy and Organization

Open Business Models and Closed-Loop Value Chains: Redefining the Firm-Consumer Relationship
by Sebastian Kortmann and Frank Piller

Addressing Competitive Responses to Acquisitions
by David R. King and Svante Schriber

Revolution Foods: Expansion into the CPG Market
by Laura Tyson and Jennifer Walske


Recent Issues


Volume 62, Issue 3
Spring 2020

Volume 62, Issue 2
Winter 2020

Volume 62, Issue 1
Fall 2019

Volume 61, Issue 4
Summer 2019

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us