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 Summer 2024  Volume 66 • Issue 4

Special Issue on the Metaverse

Our summer issue focuses on the Metaverse and the potential of virtual environments

Table of Contents

Technology Strategy
Virtual worlds have experienced two major media hypes in their short lifetime. This article analyzes the reasons behind current caution expressed by companies and offers insights into the future trajectory of the Metaverse.
In-Depth   01 Aug 2024 Andreas Kaplan and Michael Haenlein

Open Innovation
This article describes the opinions of users who influence the metaverse’s mass adoption, clarifying their perception of what already works well, holds high potential, and presents challenges.
In-Depth   01 Aug 2024 Fabian Tingelhoff, Sebastian Klug, and Edona Elshan

Technology Strategy
This article examines how and why legacy companies explore the metaverse — a process that is both purpose-driven and largely incremental.
In-Depth   01 Aug 2024 Mario Benassi and Riccardo Rialti

Organizational Design
This study presents a metaverse flywheel model providing insights into how the emerging layered modular architecture of the metaverse can enable new types of value-creation opportunities for organizations.
In-Depth   01 Aug 2024 Paavo Ritala, Mika Ruokonen, and Angelos Kostis

Digital Transformation
This article examines the phenomenon of virtual immersive workspaces and their impacts on organizations.
In-Depth   01 Aug 2024 Mahdieh Darvish, Markus Bick, and Laura Keresztyen

Open Innovation
This article presents an analogy between the metaverse and the Las Vegas Strip in the unincorporated town of Paradise, NV, which arose in the mid-twentieth century as a focal destination for immersive entertainment.
In-Depth   01 Aug 2024 David Clough and Andy Wu

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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