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marketing

Maersk: The Value of Social Media

Even B2B brands can benefit from the boost in consumer awareness conferred by...

  note Lillian Dong   05 Oct 2015
innovation

Docker: Innovation in the B2B Tech Market

Docker is a B2B web platform company with an innovative business model.

  note Amanda Wong   16 Sep 2015
Entrepreneurship

Back to the Roots Ventures (BTTR)

This case study focuses on Back to the Roots (BTTR), a company started by two...

  Berkeley Haas Case Series   01 Jul 2015
Social enterprise

Revolution Foods: Expansion into the CPG Market

The Revolution Foods (RevFoods) case study focuses on a fast growing, $100 mi...

  Berkeley Haas Case Series   01 Jul 2015
Social enterprise

Maddie's Fund: Building Community and Collaboration Against All Odds

The Maddie's Fund case study focuses on the organization's collaborative phil...

  Berkeley Haas Case Series   01 Jul 2015
Innovation and technology

HCL's Digital Open Innovation: Enhancing Business Model Effectiveness through Talent and Customer Acquisition, Development, and Retention

This case study provides an illustration of how the intersection of new digit...

  Berkeley Haas Case Series   01 Jul 2015

 
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 Spring 2025 | Volume 67 Issue 3

Volume 67, Issue 3
Spring 2025

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