Insights

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Discover the latest in management thinking
Culture
Why confusing two distinct brain systems, achievement and belonging, could cost organizations their top talent.

Agentic AI
Anticipating the impact of digital clones of real-life systems

Sustainability
Treat compliance as a strategic capability rather than a back-office burden.

Strategy
Cultivate AI as talent as a prerequisite for unlocking its real, procedural value

Leadership
Translating abstract AI debates into actionable leadership behaviors.

Business Models
Helping managers reconceive Equipment as a Service (EaaS) as a strategic transformation rather than a pricing model.

Artificial Intelligence
Successful integration of robots into consumer environments requires thoughtfully matching their form and function.

Advertising
GEO tools are here to stay, and can give speedy, versatile and accurate output.

Leadership
Harness AI's predictive insights with human judgment to quickly sense and respond to market changes.

Human Resource Management
Actionable insights for HR practitioners and organizational leaders committed to fostering equitable leadership.

Marketing Strategy
A roadmap for managers to integrate GenAI into daily marketing practice

Strategy
The “missing middle” of AI transformation; the gap between ambition and scaled impact.

Blockchain
Clear, practical grounding in Decentralized Science (DeSci)—its structures, benefits, and challenges.

Advertising
Prompting can be a strategic communication skill, prompting shifts in talent development, creative workflows, and organizational design

Innovation
Unlocking Sweden’s blueprint for systematic innovation breakthroughs.

Innovation
A dedicated Chief Idea Officer can systematically curate AI-generated creativity, separate ideation from execution responsibilities.

Digital Transformation
Senior business executives need to radically shift their approach to technology.

Marketing Strategy
Best practices for using an uplift model to increase success and ROI in marketing campaigns.

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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