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Prompting can be a strategic communication skill, prompting shifts in talent development, creative workflows, and organizational design
Insight   13 Nov 2025 Rae Yule Kim

Innovation
Unlocking Sweden’s blueprint for systematic innovation breakthroughs.
Insight   13 Nov 2025 G. Tomas M. Hult

Innovation
A dedicated Chief Idea Officer can systematically curate AI-generated creativity, separate ideation from execution responsibilities.
Insight   10 Nov 2025 Tojin Thomas Eapen, Daniel J. Finkenstadt, Josh Folk, and John Metselaar

Digital Transformation
Senior business executives need to radically shift their approach to technology.
Insight   10 Nov 2025 Martin Mocker and Joe Peppard

Marketing Strategy
Best practices for using an uplift model to increase success and ROI in marketing campaigns.
Insight   10 Nov 2025 Detlef Schoder and Jannik Rößler

Sustainability
How emissions are scaled is just as important as the emissions themselves.
Insight   31 Oct 2025 Sunil Dutta, Jinsung Hwang, and Panos N. Patatoukas

Education
AI adoption in business education requires an innovation lab approach.
Insight   29 Oct 2025 David De Cremer and Kwong Chan

Employee Wellness
The Energy Equity Framework—for redesigning work to sustain performance.
Insight   27 Oct 2025 Farheen Fathima Shaik

Agentic AI
The rise of the agentic enterprise marks a profound transformation in the way organizations operate in an AI-driven world.
Insight   22 Oct 2025 Oliver Gassmann and Joakim Wincent

Artificial Intelligence
Meta-analytic evidence finds no robust relationship between AI adoption and aggregate productivity gain.
Insight   16 Oct 2025 Dritjon Gruda and Brad Aeon

Corporate Social Responsibility
Creating an environment that supports social intrapreneurs and employ AI to accelerate social innovation.
Insight   15 Oct 2025 Michael F. Corbett

 
Current Issue
Fall 2025 | Volume 68 Issue 1

 Fall 2025  

Digital Transformation

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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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