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Technology Strategy
New technology is often piloted by companies before it’s fully rolled out. Then again, some companies choose not to pilot, and are successful anyway. We review some pros and cons of piloting, and some key factors to examine before jumping in to a technology pilot.
Insight   24 Aug 2018 alison-lueders

Corporate Social Responsibility
Today most large companies issue reports that describe their social and environmental efforts. But what seems like a positive step could actually be disguising political action behind the scenes.
Insight   10 Aug 2018 Tom Lyon

Sustainability
California has one of the most important car markets in the world. The state has long led the way in pushing for less-polluting vehicles, but that may soon change.
Insight   03 Aug 2018 David Vogel

Change Management
When former CEO Jeff Immelt left GE in 2017, the company faced the challenge of adjusting its focus to better compete in volatile, uncertain, complex, and ambiguous (VUCA) conditions.
Insight   25 Jul 2018 Marina Arshavskiy

Innovation
The pharmaceutical industry faces disruption with the rise of medical marijuana. The way firms responsded to a similar shift with the advent of biotechnology could indicate future trends for Big Pharma.
Insight   25 Jul 2018 Deb Ossi

Shareholder Engagement
The American financial industry has been trenchantly male since its inauguration. How will the industry respond to newcomer Ellevest, which touts itself as an investment platform by and for women?
Insight   10 Jul 2018 Rachel Parisi

Marketing Strategy
Following its recent implicit bias training, Starbucks has a unique opportunity to engage frontline employees by asking how they would reduce racial bias in their stores. The company could gain more engaged employees and reduce turnover by turning its employees into corporate social innovators.
Insight   28 Jun 2018 Robert Springer

Artificial Intelligence
Artificial Intelligence (AI) is alluring. But in its current incarnation, AI is nothing more than a tool. And like all business tools, they are only effective when the right processes are built around it.
Insight   20 Jun 2018 Mark Esposito

Innovation
In the Industrial Era, the Ford name was once synonymous with automotive innovation. In a time of driverless cars and electric hybrids, how can Ford integrate new technologies and visions of the future to become a leader of innovation once again?
Insight   18 Jun 2018 Priscila Aoki

International Partnerships
Corporations can lead the way in finding sustainable solutions to the climate crisis. But they must operate with awareness and urgency. The Alliance for Research on Corporate Sustainability (ARCS) is a partnership among academic institutions created to facilitate research on corporate sustainability.
Insight   06 Jun 2018 Tom Lyon

Shareholder Engagement
A recent CMR article analyzes the synergy of logics in Employee Stock Ownership Plans (ESOP) and benefit corporations. ESOPs have long been touted to increase a sense of ownership throughout an organization. So why did United Airlines venture into ESOPs fail?
Insight   02 Jun 2018 Deb Ossi

Corporate Social Responsibility
Sustainable business models come from corporations embracing their Corporate Social Responsibility (CSR) and Corporate Political Responsibility (CPR) – both in letter and spirit. CSR reports from companies is becoming a standard; but are there vital political metrics companies omit in their transparency reports?
Insight   01 Jun 2018 Marina Arshavskiy

 
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Winter 2026 | Volume 68 Issue 2

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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