California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Rashi Glazer, John Bellinger, Mike Schoonover, Josie Taylor, Stacey Grace
Dolby had led the development of noise reduction technology in both the film and music industries and in 1992 decided to enter the TV broadcast market with its latest technology, Dolby Digital. By 2002, the company had succeeded in placing Dolby Digital in over 33 million TV set-top boxes worldwide through licensing agreements and had convinced most major networks to encode their programs for Dolby Digital. In 2002, the company focused on developing new products to help TV broadcasters and cable providers further enhance the sound experience for TV viewers. Their new LM100 technology would clearly benefit end users. The question was, who would pay for it?
Pub Date: Nov 30, 2006
Discipline: Sales
Subjects: Technology, New product marketing, Demand analysis
Product #: B5606-PDF-ENG
Industry: Technology,Broadcasting,Television manufacturing
Length: 12 page(s)
