Democratizing Strategy: How Crowdsourcing Can Be Used for Strategy Dialogues

by Sayan Chatterjee, Daniel Stieger, Kurt Matzler, Florian Ladstaetter-Fussenegger



Crowdsourcing is typically associated with the incorporation of company-external stakeholders such as customers in the value creating process. This article proposes a framework for a companyinternal application of crowdsourcing methods. It presents a set of five goals companies can pursue employing internal crowdsourcing. The practical approach of an Austrian medium-sized technology company is described in detail, including insights on software design and appropriate procedures.

California Management Review

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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