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Brand Management

Building Appropriation Advantage: An Introduction to the Special Issue on Intellectual Property Managemen

Alberto Di Minin, Dries Faems

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An introduction to the special issue on Intellectual Property Management
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Summer 2013

Volume 55
Issue 4


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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