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Changing the Work of Innovation: A Systems Approach

by George S. Day and Gregory Shea

Changing the Work of Innovation: A Systems Approach
The Work System Approach can help leaders foster innovation for long-term organic growth.
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To achieve faster organic growth, firms need to change their prevailing narrative about innovation from growth denying to growth enabling. This requires changing the system through which the work of innovation gets done. This article describes the work systems model of organizational change and shows how a leadership team can select the most influential elements of the system to make a desired narrative a reality. Four elements of the work system are especially effective at encouraging a growth-affirming narrative: leadership commitment to innovation talent, prudent risk-taking, customer-centric innovation, and aligning metrics and incentives.




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