California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
by Michael Haenlein, Ertan Anadol, Tyler Farnsworth, Harry Hugo, Jess Hunichen, and Diana Welte
Using Bayesian Updating to Improve Decisions under Uncertainty
by Brian T. McCann
Changing the Work of Innovation: A Systems Approach
by George S. Day and Gregory Shea
When Agile Harms Learning and Innovation: (and What Can Be Done About It)
by Maria Carmela Annosi, Nicolai Foss, and Antonella Martini
New Product Development in an Omnichannel World
by Santiago Gallino and Robert Rooderkerk
Blurring the Lines between Physical and Digital Spaces: Business Model Innovation in Retailing
by Milan Jocevski