California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Yuliya Snihur, Llewellyn Thomas, and Robert A. Burgelman
Image Credit | Ben Robbins
This article presents a strategic decision-making tool to assist corporate management in analyzing the trajectory of their business model portfolio. The tool provides a robust means of assessing the trajectory of a business model portfolio through the evolution of inter-business model complementarity and intra-business model complexity. The article illustrates the use of the tool through the example of the radical restructuring of Hewlett Packard’s (HP) business model portfolio in 2015, which resulted in two smaller, more adaptive corporate entities with distinct business models that could pursue redefined growth opportunities after the split.
