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Issues Winter 1969

Volume 12
Issue 2

Table of Contents

The Qualifications of a Manager
article 01 Feb 1969 | Glenn Bassett

The Outside Salesman: Interorganizational Link
article 01 Feb 1969 | Henry Pruden

The New California Blue-Sky Law
article 01 Feb 1969 | David Eiteman, Franklin Tom

Organization Development Objectives, Assumptions, and Strategies
article 01 Feb 1969 | Wendell French

National Economic Planning and Business Decision-Making: The French Experience
article 01 Feb 1969 | Hans Schollhammer

Integration and Integrity
article 01 Feb 1969 | Lyndall Urwick

Beyond Marketing: The Furthering Concept
article 01 Feb 1969 | Philip Kotler, Sidney Levy

Behavioral Strategies
article 01 Feb 1969 | Saul Gellerman

Behavioral Implications of Generally Accepted Accounting Principles
article 01 Feb 1969 | David Hawkins

California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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